"Views from the Field" are occasional articles published in the Sport Marketing Quarterly that feature interviews with leading sport marketing industry executives. These SMQ articles provide a forum for practitioners to share their opinions and insights on the best practices of sport marketing with SMA members and other academicians. 


Head of Global Sports and Entertainment Consulting, GMR Marketing


Nicholas Horbaczewski, CEO and Founder, Drone Racing League


Joyce caron-mercier, vice president, the SPECIALIZEd marketing group (TSMGI)


Grant Jostol, Business Data Analyst, Seattle Mariners


Sean Pyun, Managing Director of international business affairs, LPGA


GEOFF MOORE, CHIEF REVENUE OFFICER, CIRCUIT OF THE AMERICAS


STACEY ALLASTER, CHAIRMAN AND CEO, WOMEN'S TENNIS ASSOCIATION


JOHN DOLEVA, PRESIDENT AND CEO, NAISMITH BASKETBALL HALL OF FAME (SPRINGFIELD, MA)


MIKE GOLUB, CHIEF OPERATING OFFICER AND PRESIDENT, MAJOR LEAGUE SOCCER'S PORTLAND TIMBERS


Heidi Pellerano, Senior VP for Projects and Multicultural Marketing, Wasserman Media Group


Ray Katz, Executive VP of Sports Marketing, Source Communications


Donna Orender, CEO, Orender Unlimited


Derek Boyle, President, Sports Identity, Inc.


Hilary Shaev, Vice President of Marketing, National Basketball Association


Jan Katzoff, Head of Global Sports and Entertainment, GMR Marketing, and Sportsmark Management Group


Greg Downey, Senior Director of Brand and Consumer Marketing, NASCAR


Bill Carter, Partner, Fuse Marketing

Wade Martin, CEO, Alli Sports


Paul Deighton, CEO, London 2012 Olympic Games


Haynes Hendrickson, President, Turnkey Intelligence


Jeff Ianello, Phoenix Suns, Vice President of Sales, Phoenix Suns

Drew Cloud, Vice President of Sales and Service, Madison Square Garden Sport


Bernard J. Mullin, Chairman and CEO, The Aspire Group


Curtis Danburg, Senior Director of Communications, Cleveland Indians


Mike Tomon, Vice President of Sales and Service, Cleveland Cavaliers

Brent Stehlik, Senior Vice President of Ballpark Operations, San Diego Padres

Chad Estis, Vice President of Sales and Marketing, Dallas Cowboys

Leigh Castergine, Vice President of Ticket Sales & Service, New York Mets


Ed Kiernan, Senior VP of Sports, GMR Marketing (Omnicom)


John Brody, Principal, Wasserman Media Group


Tonya Antonucci, Commissioner, Women’s Professional Soccer