Sport Marketing Quarterly (SMQ) is published quarterly in the months of March, June, September, and December. The journal serves as an outlet for the dissemination of sport marketing information for both practitioners and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial. As such, the SMQ provides practitioners a vehicle to share marketing successes with peers. For academicians, SMQ provides a forum for sharing their research.



Sport Marketing Quarterly aims to provide a forum for authors who wish to create new knowledge and/or apply existing concepts and theories in sport marketing. To this end, Sport Marketing Quarterly is committed to publishing high quality research that advances the study and practice of sport marketing and is relevant to the professional interests of the sport marketing community.


To be the journal of choice for authors who wish to create and disseminate intellectual contributions in the field of sport marketing and for practitioners who seek to apply this knowledge to the sports industry.

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With an h-index of 49 (see Harzing’s Publish or Perish), the Sport Marketing Quarterly is the preferred journal of the Sport Marketing Association. To find out more about the journal or to become a subscriber, click here.