Throughout his illustrious career as a sport marketing practitioner, Dr. Bernie Mullin has demonstrated an unwavering commitment to sport marketing education and providing opportunities for the next generation of sport marketing practitioners. This award exemplifies the very spirit of Dr. Bernie Mullin by recognizing sport organizations that have also demonstrated an exemplary commitment to sport marketing education.


Inaugural Mullin Awardee

The Aspire Group

The Aspire Group is a global sports and entertainment firm partnering with clients to maximize revenue, people, and organizational performance. As industry leaders, The Aspire Group creates what it refers to as "Next-Practices", or the best practices for tomorrow. The Aspire Group provides ongoing strategic advice and support in implementing and maintaining innovative marketing, sales, management and operational systems. Through the implementation of "Next Practices", The Aspire Group is continuously raising industry standards, supporting programs and systems with training, development, and coaching to produce industry leaders, excellent employees, and winning teams, giving clients an unassailable advantage over the competition.