Being a member of the SMA, you are part of an organization with a shared vision and strong influence on the industry and academic discipline of sport marketing. We believe high-quality academic research can make a difference in how sport marketers build and maintain relations with consumers. With your help, we can develop and promote this important and rapidly growing discipline, to the benefit of academicians, practitioners, and students alike.


Members Benefits

As a current member of SMA, you are entitled to the following benefits:

  • Quarterly issues of Sport Marketing Quarterly (published by Fitness Information Technology)
  • A member discount on SMA Conference fees

Regardless of when sign up to join SMA, your membership starts in January and continues through December each year. As such, please renew your membership prior to December each year so that we might provide Fitness Information Technology with a current member list prior to the release of the January issue. However, if you join or renew your SMA membership during the middle of the year, Fitness Information Technology will send to you the issues of Sport Marketing Quarterly you might have missed for the current year, in addition to the remaining issues for the year.

Constitution and Bylaws

All policies, procedures, and activities of the SMA are developed and directed by an Executive Board elected by the membership of the organization, and guided by the Constitution and Bylaws of the organization. SMA members agree to adhere to the Constitution and Bylaws of this organization, which can be viewed here

Want to Join?

Interested in becoming a member of the Sport Marketing Association? Below is a list of various types of membership we offer based on your affiliation. If you are ready to register, please click here. Have questions before joining? Please contact us by phone or e-mail here.

  • $110.00 – Professional Membership (US)
  • $135.00 – Professional Membership (Non-US)
  • $60.00 – Student Membership (US)
  • $70.00 – Student Membership (Non-US)