SMA's 17th Annual Conference, scheduled this year for November 6-8, 2019, includes three days of jam-packed hours of education, networking, and celebration of sport marketing research. Though the SMA conference always strives to deliver timely and relevant knowledge to sport marketing academics and practitioners, this year's SMA conference—in Chicago, IL, a hub for sport business—serves as a catalyst for SMA to offer the most valuable and exciting content in a decade of conference history.

TUESDAY, November 5, 2019

7:00pm – Los Angeles Lakers vs. Chicago Bulls (Special Rate for SMA Attendees)


Wednesday, November 6, 2019

8:00am to 5:00pm – Open Conference Registration (Chicago River Ballroom Foyer)

9:00am to 11:00am – SMA Executive Board Meeting (TBA)

1:00pm to 1:30pm – SMA Opening Session (Chicago River Ballroom ABC)

1:30pm to 5:25pm – Breakout Sessions 

4:30pm to 6:30pm - The Aspire Group Case Study Bowl Meeting and Case Member Reception presented by rEvolution (rEvolution World Headquarters, 210 N. Carpenter St.)

5:00pm - Sutton and Stotlar PhD Student and Junior Faculty Mentor Session (Des Plaines River)

5:30pm to 7:30pm – SMA Opening Reception with Poster Session


Thursday, November 7, 2019

8:00am to 5:00pm – Open Conference Registration (Chicago River Ballroom Foyer)

8:00am to 9:00am – Sport Marketing Quarterly Editorial Board Meeting (River Room)

9:00am to 11:55am – Breakout Sessions

9:00am to 11:55am – The Aspire Group Case Study Bowl (TBA)

12:00pm to 1:15pm – SMA Presidents Luncheon and One-on-One Presidents Interview presented by Elevate (Chicago River Ballroom DEFG)* 

*featuring Presidents Speaker Al Guido, San Francisco 49ers President/Elevate CEO
*featuring interviewer Abe Madkour, SportsBusiness Journal Publisher & Executive Editor

1:30pm to 3:25pm – Research and Practitioner (RAP) Sessions presented by SportBusiness.com (Chicago River Ballroom ABC)

Competing for Eyeballs in an Extremely Fragmented Sport Media Industry
Stephen W. Dittmore (Moderator) – University of Arkansas
Amy McDevitt – Vice President of Marketing, Marquee Sports Network
Erin Harvego – Vice President of Marketing, Big Ten Network
Andrew Schnell – Managing Director, Corporate Development, Stadium

From Where in the World are Your Fans?
Eric Fisher (Moderator), Editor, SportsBusiness Journal
Joey Nevin, Vice President,  San Francisco Giants
Darren Walls, CEO, SportsHosts 
Stu Cohen, Director, Group Sales, Brooklyn Nets
Brandon Brown, Associate Professor, New York University

3:30pm to 5:00pm – Breakout Sessions

5:30 to 8:30pm – Wrigley Field Cocktail Reception and Tours presented by the Chicago Cubs


Friday, November 8, 2019

8:00am to 12:00pm – Open Conference Registration (Chicago River Ballroom Foyer)

8:00am to 8:50am – Pedagogy Fair presented by Sports Market Analytics (River Room)

9:00am to 10:25am – Breakout Sessions

10:00am to 12:00pm – The Aspire Group Case Study Bowl Finals (Rock River 1/2)

10:30am to 11:45am – Ignite Presentations (Chicago River Ballroom ABC)

12:00pm – SMA Awards Luncheon and One-on-One Veeck Address Interview (Chicago River Ballroom DEFG)* 

*featuring Veeck Address by Colin Faulkner, Senior VP of Sales & Marketing, Chicago Cubs
*featuring interviewer Abe Madkour, SportsBusiness Journal Publisher & Executive Editor
*presentation of The Aspire Group Case Study Bowl Winner
*presentation of the SMA Best Professional and Student Paper Winners

*presentation of the Ignite Presentation Winner
*presentation of the
SMA Research Fellow
*presentation of the
SMA Research Grant Award
*presentation of the
Bernie S. Mullin Award presented by TeamWork Online
*presentation of the
William A. Sutton Award presented by Eventellect
*presentation of the
David K. Stotlar Award

2:15pm to 2:30pm – Closing Remarks