DAY 1
WEDNESDAY, OCTOBER 22

7:45 AM - 4:45 PM — Open Conference Registration

8:00 AM - 4:45 PM — Vendor Village

12:45 PM - 3:55 PM — Oral Presentations

4:00 PM - 4:50 PM — Poster Session 1

4:30 PM — Case Study Comptition Meeting

5:30 PM — SMA Opening Night Reception

DAY 2
THURSDAY, OCTOBER 23

7:45 AM - 4:45 PM — Open Conference Registration

8:00 AM - 4:45 PM — Vendor Village

8:00 AM - 8:50 AM — Pedagogy Fair

8:00 AM - 11:30 AM — Case Study Competition

9:00 AM - 11:40 AM — Oral Presentations

11:45 AM - 1:15 PM — SMA Presidents Luncheon with Keynote Speaker

Presidents Address Fireside Chat presented by Eventellect
Jeremy Walls, Chief Operating Officer, Arizona Cardinals
John Walker, Executive Vice President, Eventellect EVP (interviewer)

1:30 PM - 2:40 PM — Research and Practice (RAP) Sessions

RAP Session 1 presented by PGA
Bombs and Birdies: How Growth in Golf is Par for the Course
Todd Fleming, Executive Director, Cognizant Classic in the Palm Beaches
Matt Williamson, Director of Golf, TPC Scottsdale
Jeff Van Putten, Recruiting Specialist, PGA
Cam Means, Marketing Associate, PGA
Dr. Windy Dees, University of Miami (moderator)

RAP Session 2
One-On-One: #WeAreBG Phoenix Mercury Social Media Campaign
Robyn Millstein, Senior Manager of Brand & Content Strategy, Phoenix Mercury

RAP Session 3
Name, Image, and Likeness: Trying to Keep Up
Fayyaz Adatia, CEO, CleanKonnect
TBA, OneTeam Partners
Rob Sine, CEO, Blueprint Sports
Dave Meluni, Syracuse University (moderator)

3:00 PM - 4:55 PM — Oral Presentations

4:30 PM - 5:30 PM — SMQ Board Meeting

5:30 PM — SMA Thursday Night Reception hosted by Arizona Cardinals

SMA Reception and Tours at State Farm Stadium

DAY 3
FRIDAY, OCTOBER 24

8:00 AM - 12:00 PM — Vendor Village

9:15 AM - 9:05 AM — Poster Session 2

9:15 AM - 11:40 AM — Case Study Competition Finals

9:15 AM - 11:40 AM — Oral Presentations

9:45 AM - 11:40 AM — Ignite Talk Session

11:45 AM - 2:00 PM — Elevate SMA Awards Luncheon with Veeck Address

Veeck Address Fireside Chat
presented by Syracuse Falk College of Sport Management
Jay Parry, President and CEO, Arizona Major Events Host Committee
Dr. Bill Sutton, University of South Carolina

2:00 PM — Closing Remarks