SMA's 15th Annual Conference, scheduled this year for November 1-3, 2017, includes three days of jam-packed hours of education, networking, and celebration of sport marketing research. Though the SMA conference always strives to deliver timely and relevant knowledge to sport marketing academics and practitioners, this year's SMA conference—in Boston, MA, a hub for sport business—serves as a catalyst for SMA to offer the most valuable and exciting content in a decade of conference history.


Tuesday, OCTOBER 31, 2017

1:00pm to 7:00pm – Open Conference Registration


Wednesday, NOVEMBER 1, 2017

8:00am to 6:00pm – Open Conference Registration 

8:30am to 10:30am – SMA Executive Board Meeting 

1:00pm to 1:45pm – SMA XIV Opening Session* 

*guest speaker to be announced

2:00pm to 5:30pm – Oral Sessions 

5:30pm to 6:00pm – Doctoral Students Mentoring Session

5:45pm - Case Study Bowl Submission Due

6:00pm to 8:00pm – Opening Night Reception*

*on-site location to be announced


Thursday, NOVEMBER 2, 2017

7:30am – Sport Marketing Quarterly (SMQ) Board Meeting 

8:00am to 5:00pm – Open Conference Registration 

8:00am to 8:50am – Pedagogy and Pastries

9:00am to 11:55am – Oral Sessions

9:00am to 11:30pm – The Aspire Group Case Study Bowl* 

*sponsored by The Aspire Group

12:00pm to 1:15pm – SMA Presidents Luncheon* 

*guest speaker to be announced

1:30pm to 3:00pm – Industry/Academic Panels

3:00pm - 3:15pm – Break 

3:15pm to 5:00pm – Industry/Academic Panels

5:45pm – Buses Depart for Off-Site Reception


Friday, NOVEMBER 3, 2017

8:00am to 4:00pm – Conference Registration Open 

8:00am to 8:50am – Posters and Pastries

9:00am to 3:00pm – TeamWork Online Sport Marketing Career Day*

*one-day undergraduate student "Conference Within a Conference"

9:00am to 11:00am – Oral Sessions

9:00am to 11:00am – The Aspire Group Case Study Bowl Finals* 

*sponsored by The Aspire Group

11:00am to 12:00pm – Symposiums* 

*Ignite Presentations
*College Sports Panel

12:15pm to 2:00pm – SMA Awards Luncheon* 

*featuring the Veeck Address 
*presentation of the William A. Sutton Award
*presentation of the David K. Stotlar Award
*presentation of the SMA Research Grant Award(s)

*presentation of The Aspire Group Case Study Bowl Winner

2:00pm to 2:15pm – SMA Closing Session