The 2026 SMA annual conference will be held at Hyatt Regency Baltimore Inner Harbor. Discover a unique blend of urban luxury and local hospitality with stylish rooms and suites that give you a sense of home and tech savvy enhancements that keep you productive. The convenient location makes it easy to walk to area landmarks and attractions such as Camden Yards and the National Aquarium.

The deadline to reserve hotel rooms at the SMA rate is September 30, 2026. SMA conference attendees can follow the button link below to receive the SMA rate.

Click here to experience the Hyatt Regency Baltimore Inner Harbor Virtual Tour.

Hyatt Regency Baltimore Inner Harbor
300 Light Street
Baltimore, MD 21202
(623) 937-3700

IMPORTANT NOTE

Due to the popularity of the Sport Marketing Association conference and another event taking place the same week in Baltimore, no rooms are available at the Hyatt Regency conference hotel on Tuesday, September 27. Hotel rooms have been added for Wednesday, September 28 and Thursday, September 29.

SMA has made arrangements with the BWI Airport Marriott for Tuesday, September 27 for an attendee rate of $129 using the button link below.