We strive to develop and expand the body of knowledge in sport marketing.


As the leading association for sport marketers, the Sport Marketing Association is dedicated to developing mutually beneficial relationships between professionals, academicians, and students around the world through the creation, distribution, and implementation of sport marketing knowledge via networking, scholarly activities, and career opportunities. We are a private, non-profit organization with programs designed to benefit our members.


What We Do

Find out more about our organization, mission, our methods, and the results of our years of academic and industry service. 

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Annual Conference

Join us October 28-30 in Atlanta at the much-anticipated 13th Annual SMA Conference, hosted by the University of Georgia.

Register Here →