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Mission Statement

The Sport Marketing Association (SMA) endeavors to develop beneficial relationships between sport marketing professionals and academicians through expansion of the field's body of knowledge and multiple forums for professional interaction.

Vision Statement
The Sport Marketing Association (SMA) is established to develop a mutually beneficial relationship between professional practitioners and academicians engaged in the business of marketing sport.  Learn more!

State of Association Address
First of all I am pleased to announce that I will be the last President in a caretaker role and to expect elections at the Conference in Cleveland October 28-30, 2009. I believe that the organization is now on solid ground and that we should begin conducting business in a more traditional manner.  Read more!

SMA VII - October 28-30, 2009

SMA VII, scheduled for October 28-30, 2009, at the historic Renaissance Cleveland Hotel in Cleveland, Ohio. The conference will be hosted by the Mount Union College Sport Business program.


Call For Authors:
Encyclopedia of Sports Management and Marketing

Golson Media is inviting academic editorial contributors to the Encyclopedia of Sports Management and Marketing, a new 4-volume, 4-color reference to be published in 2011 by SAGE Publications.

This comprehensive work will include some 1,000 articles as a multi-author, multi-curricular reference primarily for college and university libraries. Over 200 academic programs in the U.S. (and nearly 50 in Canada, Europe, and Australia) now focus specifically on sport management education. Students and professionals consulting the work will come from these programs, as well as traditional disciplines, such as business and marketing, communication, physical education, and sports psychology. Because entries, by intent, will be comprehensible for the lay reader, the encyclopedia will serve a secondary market in public libraries for the general public and sports marketing professionals. We are now making assignments with a deadline of Dec. 1, 2009. Read More!





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Sport Marketing Association
  Last Updated: 06/02/2009
Sport Marketing Association
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