The Veeck Address is presented by

In 2008, the Sport Marketing Association launched its annual “Veeck Address” that honors legendary sport innovator Bill Veeck. The honoree of the Veeck Address serves as a Keynote Speaker for the SMA conference. Past keynoters (see below) include some of the industry’s pioneers and lead innovators.

Previous Veeck Address Speakers

2025 - Jay Parry, President & CEO, Arizona Major Events Host Committee
2024 - Anuk Karunaratne, Senior VP Business Operations, St. Louis Cardinals
2023 - Matt Silverman, President, Tampa Bay Rays
2022 – Shawn McIntosh, Chief Fan Officer, Charlotte Football Club
2019 – Colin Faulkner, Senior VP Sales and Marketing, Chicago Cubs
2018 – Chad Estis, Executive VP, Dallas Cowboys and Legends
2017 – Amy Latimer, President, TD Garden and Delaware North’s UK Operations
2016 – Len Komoroski, CEO, Cleveland Cavaliers and Quicken Loans Arena
2015 – Mark A. Tatum, Deputy Commissioner and COO, NBA
2014 – Scott O'Neil, CEO, Philadelphia 76ers
2013 – Donna Orender, Former President, WNBA
2012 – Pat Williams, Senior VP, Orlando Magic
2011 – Jamey Rootes, President, Houston Texans
2010 – Rick Welts, President, Golden State Warriors
2009 – Bernie Mullin, Chairman And CEO, The Aspire Group
2008 – Bill Sutton, Former President of Team Marketing and Operations, NBA