SMA welcomes the submission of abstracts for its 16th SMA Annual Conference. This year's conference will be held at the Dallas Cowboys Star Event Center & Omni Frisco Hotel during the week of October 23-27, 2018. To submit an abstract, read and follow the submission guidelines below (or you can download this year's Call for Papers by clicking here). 


Authors may submit abstracts for one of the following categories:

  1. Oral presentation (25 minutes, including questions)
  2. Panel discussion, symposium, or roundtable (75 minutes)
  3. Poster presentation


Authors should submit abstract(s) under one of two categories:

  1. Professional
  2. Student (Authors must be current students; any professionals can only be on paper as advisor.)

Submissions can be conceptual or empirical in nature, and do not need to be completed at the time of submission. However, for any work in progress, there needs to be assurances that the research will be completed in time for the conference presentation should it be accepted.

To be considered for the prestigious award of SMA Conference Best Professional Paper, studies will need to have been completed at the time of submission. Furthermore, to be considered for the SMA Conference Best Student Paper, abstracts must feature only one student author—any professional authors must be clearly identified as advisors.


Authors should be mindful of the following key dates when preparing and submitting their abstracts (please note that official submissions are effective as of this announcement provided authors abide by the guidelines provided:

  1. Submission Deadline: April 6, 2018 (11:59 PM, PST)
  2. Notice of Acceptance: June 1, 2018 (11:59 PM, PST)


Submissions must conform to format instructions. Please keep an exact version for future reference. Submissions will be subjected to blind peer review. Authors will be notified of acceptance, rejection, or suggested modifications as soon as the review process is completed. Please see key dates below for submission and revision deadlines. It is a condition of acceptance that at least one author attend the conference and present the research.

Abstract submissions should be no longer than 1000 words, excluding references (do not include figures, images, or tables in your submission). Abstract formatting and references must conform to APA Style in the event your submission is accepted and published on the SMA website.

For this year's conference, we are introducing a new online submission process. Authors will be required to visit the SMA website and submit abstracts under the "Submit Abstract" link under the website’s "Conference" menu. A direct link to the submission portal can be found by following this link: SMA Abstract Submission. Please note that abstracts will only be accepted via the new online submission form. Following the abstract submission deadline, April 6, 2018 (11:59 PM, PST), the form will no longer accept submissions.

As you enter the online submission portal, please be prepared to have the following on hand:

  • Presentation title; presentation type (oral, poster, panel, symposium, or roundtable; professional or student); names, affiliations, and emails for all authors; keywords
  • Abstract body, with no identifying author information


There is a limit of two presentations per listed author regardless co-authorship or presentation type. Exception to this limit will be given for advisors to current students, in which case advisor positions must be clearly designated in the author section of the submission.


The reviewers for the SMA Annual Conference will judge all abstract submissions on the basis of their contributions to the development and advancement of theory or practice in the field of sport marketing. All submissions will undergo a double-blind review and will be judged on their overall quality and contribution to the SMA Annual Conference.

Abstract submissions should not be concurrently submitted for consideration to another conference and must not have been previously presented at another conference. In addition, submissions should not be of work published or in press prior to the abstract submission deadline (April 6, 2018, 11:59 PM, PST).


The hotel for year’s SMA Annual Conference is the Dallas Cowboys Star Event Center’s Omni Hotel in Frisco, TX. To make a hotel reservation at the SMA conference rate, follow the link here. Be sure to note the deadlines for an attendee rate. You can now register for the conference by following this link here.


Questions or comments regarding the abstract submission process can be emailed directly to Dr. Brandon Brown, Vice President of Academic Affairs for the SMA, at