Pedagogy Program (click here for PDF version)

Thursday, NOVEMBER 2, 2017


Risk Management Planning in Sport

Lana L. Huberty, Concordia University, St. Paul
Stephen D. Ross, Concordia University, St. Paul

LinkedIn Social Selling Index Assignment

Michael M. Goldman, University of San Francisco

Virtual Reality: From the Sport Marketing Classroom to the Sport Marketing Industry

Alan L. Morse, University of Northern Colorado
Alex Traugutt, University of Northern Colorado

Ethical Marketing Student-Led Case Study Discussion

Molly Hayes Sauder, York College of Pennsylvania
Evan Andariese, York College of Pennsylvania

NY Red Bulls: Marketing Integration and Application

Mark Hecox, Southern New Hampshire University
Doug Blais, Southern New Hampshire University

Developing a Sports Business Program in an AACSB College of Business: Expanding on Existing Curriculum, Cross Campus Collaboration, and Accreditation
Jason Reese, Stephen F. Austin State University

Social Media: The #Project
Priscila Alfaro-Barrantes, Southern New Hampshire University
Heather Anderson, Jacksonville University

A Sociological Perspective of Sport Marketing: An In-Class Activity
Daehwan Kim, University of Florida
Robert Turick, University of Florida

Using Legal Cases in Sport Marketing Case Studies
Barbara Osborne, University of North Carolina at Chapel Hill
Jonathan A. Jensen, University of North Carolina at Chapel Hill

Long-Term Study Abroad: Sport Consumer Behavior in China and Japan
Jason A. Rice, North Central College

iWebPortfolio for Assessment Purposes in an Undergraduate Sport Management Progra
Elizabeth A. Gregg, University of North Florida
Matthew Ohlson, University of North Florida

Career Plan Project in the Classroom: Mapping a Road to Career Success in Sports
Claire C. Schaeperkoetter, Northern Illinois University
Steven M. Howell, Northern Illinois University
Addison M. Pond, Northern Illinois University

Descriptive/Predictive/Prescriptive: Framing Analytics for your Students
Liz Wanless, Ball State University/Penn State University
W. Jang, Indiana University-Bloomington
Kevin K. Byon (Advisor), Indiana University-Bloomington

Designing a Virtual Reality Platform to Increase Ticket Sales
Alicia Jessop, Pepperdine University

Media Framing and Organizational Communication
Glynn McGehee, Georgia State University

Applying Design Thinking in the Classroom
Melissa Davies, University of the Pacific

Playing the Team Architect – An Interactive Sport Marketing Exercise
Michael Mudrick, York College of Pennsylvania

The Dick Howser Trophy Campaign
Tywan Martin, University of Miami