PEDAGOGY FAIR
THURSDAY, OCTOBER 23, 8:00-8:50 AM
(50-MINUTE PRESENTATIONS)

SPACE 1
Incorporating Personal Branding in Sports Marketing Courses
Rich Campbell, Sonoma State University

SPACE 2
Fostering Impactful Experiential Learning Opportunities in the Sport Marketing Classroom
Frank Jee, Arizona State University

SPACE 3
See the Game Differently: Awareness, Education, and Advocacy for Color Vision Deficiency in Sport Marketing Education
Jason Lee, University of North Florida
Elizabeth Gregg, University of North Florida

SPACE 4
World Cup: Market Your City
Kyle Brannigan, East Stroudsburg University

SPACE 5
Interdisciplinary Collaboration between Communication and Sport Marketing Programs
Natasha Rascon, Indiana State University
Matt Blaszka, Indiana State University

SPACE 6
Enhancing NFL Fan Experience through Experiential Learning: Evolving the IU–Colts Game Day Program into a Strategic Internship
Joshua Shelton, Indiana University-Bloomington

SPACE 7
Artificial Intelligence in Sport Sales Classroom Activity for First-Year Students
Blake Moore, Manchester University
Sun Kang, Manchester University

SPACE 8
Project RE-Creation
Yoon Heo, Loras College

SPACE 9
Enhancing Student Engagement Through a Co-Taught, Project-Based Sport Entrepreneurship Course
Todd Koesters, University of South Carolina
Matthew Bernthal, Florida Southern College

SPACE 10
Brand Consultants: Brand Analysis Project with Rebranding Plan
Scott Bull, Grand View University

SPACE 11
Hear, Respond, and Sell: Using Voice-Based AI Role-Play Simulator to Enhance Experiential Learning in Sport Ticket Sales Education
Wonock Chung, Northern Illinois University
Taeyong Kim, Lewis University
Steven M. Howell, Northern Illinois University

SPACE 12
Beyond Cameos: Reflecting on Guest Speakers
Tyler Hajek, South Dakota State University
Kyle Brannigan, East Stroudsburg University

SPACE 13
From Tee to First Pitch: High-Impact Learning in Sport Marketing
Ari Kim, California State University, San Bernandino

SPACE 14
A Real-World NIL Collective
Yash Padye, Midway University

SPACE 15
Building Your Athlete Brand: A Personal NIL Strategy
Isabell Mills, University of Indianapolis