We strive to develop and expand the body of knowledge in sport marketing.


As the leading association for sport marketers, the SMA is dedicated to developing mutually beneficial relationships between professionals, academicians, and students around the world through the creation, distribution, and implementation of sport marketing knowledge via networking, scholarly activities, and career opportunities. We are a private, non-profit organization with programs designed to benefit our members.


What We Do

Want to know more about what we do? Find out more about our organization, mission, our academic journal, and the results of our years of academic and industry service. 

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Annual Conference

Join us November 6-8, 2019 in Chicago, IL, at the much anticipated 17th Annual SMA Conference. Registration for this year's conference is NOW OPEN!

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