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Thursday, OCTOBER 2, 2017


Mock Sport Organization Project 
Elizabeth Delia, University of Massachusetts Amherst

The Sport Management Case Studies Repository: An Invaluable Resource for Locating Teaching Cases in Sport Marketing
Jess C. Dixon, University of Windsor
Terry Eddy, University of Windsor
Orland Hoeber, University of Regina

Sport Diversity Provision and the Market Size: Problem-Based Learning
Li-Shiue Gau, Asia University, Taiwan
Jui-Chuan Huang, Asia University, Taiwan 

Gamifying Your Sport Marketing Course
Ari Kim, Towson University

News Release Write-Up
Soojin Kim, Kutztown University of Pennsylvania

Twitter Three Ways
Joe Mahan, Temple University

FIFA Game Simulation: The Use of Sport Video Games to Teach Real-World Marketing
Steve Ross, Concordia University

Teaching Students to Excel at (Microsoft) Excel
Liz Sattler, Illinois State University

Sport Marketing in Small Markets
Glenn Steimling, William Penn University

Sponsorship and Fundraising: Literature Review and Idea
Olzhas Taniyev, University of Kansas
Brian Gordon, University of Kansas

Using a Case Study to Address Stakeholder Reactions Linked to Marketing Decisions Stemming from a Natural Disaster
Ryan K. Zapalac, Sam Houston State University
John J. Miller, University of Southern Mississippi
Kelsey Miller, Troy University