As a sports marketing author, practitioner and educator, Dan Migala has served all levels of the sports marketing community.
As an author, Migala founded The Migala Report to help educate sports marketing executives. The monthly electronic publication chronicles the tough to answer “how” and “why” of sports marketing topics with best practices profiles. The Migala Report‚s subscribers are a virtual “who’s who” of every sports marketing level with thousands of executives from teams ranging from major league organizations like the Los Angeles Lakers and New York Yankees, collegiate athletic departments like UCLA and The Ohio State University, minor league teams like the Toledo Mud Hens and many more. The publication reached global proportions when it launched a Japanese-edition to serve Japanese sports marketers who are looking to become more educated on American sports marketing processes.
To help further his reach to the community through his writings, Migala has served as a e-Sports columnist for Sports Business Journal since 1999 and has authored three books on sports marketing; including his most recent composition “Interactive Sports Strategies.” The book, published by Team Marketing Report, where Migala served as a reporter and Publisher during two separate stints from 1997 to 1999 and 2000 to 2003, is a guidebook for team executives looking to duplicate their offline marketing and business initiatives online.
As a practitioner and consultant, Migala has worked for or advised virtually every level of sports franchise. A one-year stint as the architect of the original Chicago Bears Web site (www.chicagobears.com) gave him the opportunity to learn the business of team Web sites first hand. Since then, he has served as an advisor to teams in Major League Baseball, the National Hockey League, Arena Football League, the Ladies Professional Golf Association, Churchill Downs and numerous collegiate athletic departments, minor league baseball and hockey teams on issues ranging from stadium financing, naming rights and sponsorship strategies.
As an educator, Migala also has been recognized in academia. First, as a visiting professor at the W.P. Carey School of Business MBA Sports Business Program at Arizona State University and at his alma mater, the University of Missouri-Columbia, where he graduated with a degree in Broadcast Journalism. In addition, he served as the Keynote Speaker at the annual Sports Management Association conference in 2004.
Migala’s accomplishments have been well documented. One of his unique accomplishments occurred in February 2005 when the FleetCenter was re-named “The Migala Report Center” to commence a campaign that Migala had been involved in with the FleetCenter executive staff. He is regularly quoted on sports business topics by news outlets like The Wall Street Journal, New York Times, Chicago Tribune, Sports Illustrated, CNN, ESPN and NBC Nightly News. He has spoken at more than 100 sports industry events in the last two years and is scheduled to be a featured speaker at Major League Baseball’s Winter Meetings in Dallas giving a presentation entitled “How to bring ethics and integrity at the forefront of sports business.”
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