Next year's 2018 SMA conference will be held at the Omni Frisco Hotel. To make a reservation at the SMA conference rate, follow the link here

Located 20 minutes north of downtown Dallas and 25 minutes from both DFW International and Love Field Airports, Omni Frisco Hotel is a modern cornerstone of the city reflecting the culture and energy of the area.

The hotel features 300 elegantly appointed guest rooms and 24,000 square feet of event space, along with several food and beverage dining experiences. The elevated pool deck is prime for cocktail receptions and special occasion celebrations, and is the perfect viewing perch for events on the outdoor field.
The hotel is the perfect destination for business or leisure. Step outside and enter The Star, the new social hub of Frisco and Home of the Dallas Cowboys, where you'll experience extraordinary entertainment in the events plaza or shop at some of North Dallas’ poshest boutiques. The 12,000-seat stadium center adjacent to the hotel not only serves as the Dallas Cowboys’ practice field but also hosts multiple events, including college football games, band competitions, and live concerts.


HOTEL Address



PHONE: (469) 287-0000