Each year, SMA hosts its annual “Presidents Luncheon,” which honors a sport marketing professional who has in many ways become recognized a leader in the field. The Presidents Speaker is personally invited by the President of SMA and, as such, is one of the SMA's time honored and prestigious awards. Past Presidents Speakers include some of the industry’s most accomplished professionals.


2017 Presidents Speaker

Ted Dalton
Boston Celtics, Senior VP Partnerships and Business Development

(moderated by Dan Migala, Chief Innovation Officer of PCG SportsDesk)

Ted Dalton, Senior VP of Corporate Partnerships and Business Development, will begin his 13th season with the Boston Celtics this Fall.  In this role, Dalton is responsible for managing the Celtics commercial endeavors, including partnership sales, activation and events, community engagement, e-sports, and business development. The Celtics have been recognized for their innovative and best in class approach to partnerships by the industry and the NBA, and in 2009, won the Professional Sports Team of the Year by the Sports Business Journal.

Before joining the Celtics as Director of Corporate Partnerships in 2005, Dalton served as Director of Business Development for 16W Marketing, a full-service sports marketing organization he helped launch with the company’s founders in October 2000. There, he was responsible for managing their sales and consulting division. Before working at 16W Marketing, he held positions with SFX Sports, Integrated Sports International and Walt Disney Attractions.

Along with his duties at the Celtics, Dalton currently serves on several boards, including the Wesleyan University Athletic Advisory Council and is a Trustee Associate at Boston College High School.  He is also the Chairman of the St. Patrick School Advisory Board in Stoneham MA.

Dalton earned degrees in economics and government from Wesleyan University in 1995 and was a four-year letter winner and Defensive Player of the Year his senior season for the Wesleyan Cardinal Football team.  Dalton also earned a Masters degree in Sports Management from the University of Massachusetts in 1998. 

He currently resides in Wakefield, MA, with his wife Jennifer and their three sons Andrew, William and James.  They support many local and national charities including the American Cancer Society, Alzheimer’s Association and the American Lung Association.