In 2008, the SMA launched its annual “Veeck Address,” which honors the legendary sport innovator Bill Veeck. The Veeck Address honoree serves as Keynote Speaker for the SMA Conference. Past Veeck Address keynoters have included some of the industry’s leading innovators.
2017 Veeck Address Honoree and Speaker
President, TD Garden & Delaware North’s United Kingdom Operations
Amy Latimer was part of TD Garden’s inaugural executive team when the arena opened in 1995. As an early adopter of database marketing, Latimer founded the e-business departments for both TD Garden and Boston Bruins. Throughout her tenure, she has served in various sales, marketing and ticketing roles that have continued to place TD Garden at the forefront of the industry. In 2012, Latimer was promoted to president of TD Garden, and, just three years later in 2015, was called upon by the arena’s owner and operator Delaware North, a global leader in hospitality and food service, to lead the company’s operations in the United Kingdom.
As president of TD Garden and Delaware North’s United Kingdom Operations, Latimer is responsible for leading day-to-day operating functions of one of the most active, highly regarded and successful sports and entertainment venues in North America, while also working to enhance and expand Delaware North’s United Kingdom business. Delaware North’s UK operations include food service at six major soccer stadiums – including Wembley Stadium, Emirates Stadium and The Stadium at Queen Elizabeth Olympic Park – and travel hospitality services at Heathrow Airport in London and five other airports.
Under the leadership of Charlie Jacobs, CEO of Delaware North’s Boston Holdings, Latimer has guided the arena through a $70 million, floor to ceiling renovation, which was completed in 2015. As TD Garden enters the next phase of transformation, Latimer will take the lead on a multi-level, 60 thousand square foot expansion of the arena, while playing a key role in the Delaware North and Boston Properties partnership to develop the 1.5 million square foot site of the original Boston Garden. This project, known as The Hub on Causeway, broke ground in January 2016 and will provide TD Garden with a new, grand entrance to the arena. The Hub on Causeway will include a smaller scale live entertainment and bowling venue, a movie theater, and a grocery store, among other amenities for visitors and TD Garden fans.
Thanks to her extensive experience and knowledge in the sports and arena industry, Latimer continues to champion TD Garden as a best-in-class innovator, overseeing the areas of premium service, fan experience and overall revenue generation. She continues raise the profile for Boston’s premier sports and entertainment arena by attracting national and international events, such as the 2015 NCAA Frozen Four, 2016 ISU World Figure Skating Championships, the 2018 NCAA Men’s Basketball East Regional and 2022 NCAA Men’s Frozen Four, to TD Garden’s calendar each year.
A recognized leader in the sports & arena industry, Latimer was named one of Sports Business Journal’s ‘Game Changers’ in 2011, 2015’s ‘WISE Woman of the Year’, has been named to Boston Magazine’s 2017 ‘Boston Business Power Players’ and has been consistently ranked among Boston Globe’s ‘Top 100 Women-led businesses in Boston’. Most recently, Latimer was appointed to the Massachusetts Convention Center Authority’s Board of Directors and named to the New England Advisory Council for the Boston Federal Reserve.
Latimer also oversees and participates in many of the arena’s charitable endeavors supported by the arena’s philanthropic arm, Garden Neighborhood Charities. Latimer currently serves as the Executive Director of Garden Neighborhood Charities in addition to serving on the Salvation Army of Massachusetts State Advisory Board, the MIAA Educational Athletic Advisory Board, The Special Olympics of MA Advisory Board, Board of Directors for Good Sports Inc. and, most recently, she has joined the Shooting Touch Board of Directors. She continues to play a key role in developing and hosting annual events and support for community partners such as The Salvation Army, Action for Boston Community Development, Friends of Boston's Homeless, Good Sports and The Special Olympics Massachusetts.
The native of Ellicott City, MD, received her degree in Political Science from the University of Rhode Island, which she attended on a full basketball scholarship. She took political management courses at George Washington University and worked for Empower America while in Washington, D.C. She currently resided in Topsfield, Massachusetts with her husband Jody and their three sons.
Previous "Veeck Address" Honorees
Chief Executive Officer, Cleveland Cavaliers and Quicken Loans Arena
Mark A. Tatum
Deputy Commissioner and Chief Operating Office of the National Basketball Association
SCOTT O'NEIL, Chief Executive Officer OF THE PHILADELPHIA 76ERs
Donna Orender, Former President of the WNBA