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Sport Marketing Association's Executive Board |
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| Michael Mokwa | President |
| Jeff James | Vice President of Academic Affairs |
| Dan Migala | Vice President of Industry Affairs |
| Gregg Bennett | Vice President of Student Affairs |
| Patricia Kennedy | Treasurer |
| Dr. Michael Mokwa Pat Tillman Distinguished Professor, Chair of the Marketing Department at Arizona State University President, Sport Marketing Association |
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Michael Mokwa is Professor of Marketing, Founding Director of the ASU MBA Sports Business Program, and Chair of the Department of Marketing at the W. P. Carey School of Business. He is the Immediate-past President of the American Marketing Association Academic Division and serves on the Advisory Boards of the Center for Services Leadership, the Lincoln Center for Ethics, and the Sports Marketing Association. He was co-chair for the American Marketing Association Faculty Consortium addressing the topic of Strategic Marketing Management and is a member of the AMA Finance Committee. Michael's primary teaching and research interest focus on strategic marketing and management issues, and sports business. He frequently works as an advisor or consultant to business, sports and nonprofit organizations. He is the contributing editor of three texts, Marketing Classics, Marketing the Arts, and Government Marketing Theory and Practice. His research has been published in The Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, Strategic Management Journal, Journal of Marketing Education, among others. He was a section editor for the Marketing Education Review and is a frequent reviewer for the Journal of Marketing. Dr. Mokwa's recent research investigates the effectiveness of managers implementing important strategic initiatives for their organizations, the market competencies and performance of sports organizations, the role and nature of service driving business performance, and the economic impacts of major sports events. Michael has been recognized for his exceptional teaching performance with the Burlington Foundation Faculty Achievement Award given by Arizona State University, the MBA Teaching Excellence Award from the W. P. Carey School of Business, and the Outstanding Mentor Award from the Graduate College at ASU. He earned his MBA and Ph.D. at the University of Houston -- University Park, and formerly served on the faculty of the University of Wisconsin -- Madison. |
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| Dr. Jeff James Associate Professor, Florida State University Vice President of Academic Affairs, Sport Marketing Association |
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Dr. James is the director of the Institute for Sport Management Research and Education at Florida State University. He completed his doctoral training at The Ohio State University, and his masters work at Texas Tech University. Dr. James’ research interests pertaining to sports marketing include sport consumer behavior, sponsorship, and branding. He has published articles in a variety of journals including Sport Marketing Quarterly, the Journal of Sport Management, the International Journal of Sport Marketing and Sponsorship, and the International Journal of Sport Management. In addition to his work with the SMA, he is a member of the North American Society of Sport Management and the Association for the Advancement of Applied Sport Psychology. Dr. James has conducted research with a variety of professional sport organizations including the Arizona Diamondbacks, the Chicago Bears, the Cleveland Browns, and various minor league sports teams. He has also conducted extensive marketing research with collegiate athletics programs. Dr. James has industry experience from working as a marketing director in Minor League Baseball. |
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| Mr. Dan Migala President, The Migala Report Vice President of Industry Affairs, Sport Marketing Association |
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As a sports marketing author, practitioner and educator, Dan Migala has served all levels of the sports marketing community. |
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Dr. Gregg Bennett Assistant Professor, Texas A&M University Vice President of Student Affairs, Sport Marketing Association |
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Dr. Gregg Bennett was a founding member of the Sport Marketing Association. He served as the committee chairperson of the conference committee for SMA from the inception of the organization through 2005. Gregg is also member of the American Marketing Association and the North American Society of Sport Management. Dr. Bennett has published over 40 manuscripts in scholarly journals with a research focus on sport marketing, specifically action sports and event marketing. He has obtained research consultations with NBC Sports, Mountain Dew, Octagon, and the Florida Sports Foundation. His work has appeared in Sport Marketing Quarterly, the Journal of Sport Management, Sport Management Review, and the International Journal of Sport Management. Gregg is currently the Director of the Sport Marketing Lab at Prior to his academic career, Dr. Bennett was a college baseball coach at the |
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| Dr. Patricia Kennedy Associate Professor of Marketing, University of Nebraska-Lincoln Treasurer, Sport Marketing Association |
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Pat Kennedy is an Associate Professor of Marketing at the University of Nebraska - Lincoln. She has been at UNL for 16 years, and served as Associate Dean of the College of Business Administration from 1999-2002. Dr. Kennedy teaches Sports Marketing at both the undergraduate and graduate levels, as well as Marketing Communications. She has published in the Journal of Public Policy and Marketing, Psychology & Marketing, Journal of Marketing Theory and Practice, Journal of Consumer marketing, Current Issues and Research in Advertising, Journal of Business Research, and Current Issues and Research in Advertising, along with many conference proceedings and presentations. |
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