SMA's 16th Annual Conference, scheduled this year for October 24-26, 2018, includes three days of jam-packed hours of education, networking, and celebration of sport marketing research. Though the SMA conference always strives to deliver timely and relevant knowledge to sport marketing academics and practitioners, this year's SMA conference—in Dallas, TX, a hub for sport business—serves as a catalyst for SMA to offer the most valuable and exciting content in a decade of conference history.


Wednesday, October 24, 2018

8:00am to 6:00pm – Open Conference Registration (Star Ballroom Foyer)

9:00am to 11:00am – SMA Executive Board Meeting (Commissioner’s Boardroom, 3rd Floor)

1:00pm to 1:45pm – SMA Opening Session and Keynote Speaker (Star Ballroom C, 2nd Floor)*

*featuring Buffy Filippell, Founder and President of TeamWork Online

2:00pm to 4:55pm – Breakout Sessions 

4:30pm to 5:30pm - The Aspire Group Case Study Bowl Meeting (Wynne Ballroom A)

5:30pm to 8:30pm – Dallas Cowboys Opening Night Reception and Tours presented by Legends

*poster presentations, guided tours, reception


Thursday, october 25, 2018

7:45am to 8:30am – Sport Marketing Quarterly Board Meeting (Ring of Honor Room, 1st Floor)

8:00am to 5:00pm – Open Conference Registration (Star Ballroom Foyer)

8:00am to 8:50am – Pedagogy and Pastries sponsored by Sports Market Analytics (Star Ballroom AB)

9:00am to 11:55am – Breakout Sessions

9:00am to 11:45am – The Aspire Group Case Study Bowl (Five Points/Alabaster/Silver/Cobalt)

12:00pm to 1:15pm – SMA Presidents Luncheon and Presidents Speaker (Star Ballroom AB)* 

*featuring the Presidents Speaker Dr. Rich Luker, Founder of Luker on Trends

1:30pm to 3:00pm – Research and Practitioner (RAP) Sessions (Star Ballroom C)

1:30-2:05pm - The Role of Sport Marketing in the eSports Ecosystem
Danielle Smith (moderator), Assistant Teaching Professor, University of North Carolina
Emily Fuller, Senior Manager of Brands, Wasserman
Jason Lake, Founder & CEO, compLexity Gaming 
Andrea Wilson, Corporate Parternships, AT&T

2:10-2:45pm - Monetizing the Medium: The Future of Social and Digital Media
Abe Madkour (moderator), Executive Editor, Sports Business Journal
Taylor Stern, Content Strategist, Dallas Cowboys
Katie Cavender, Assistant Director of Communications, College Football Playoff
Eric Fernandez, Co-Founder and Partner, 4FRONT
Melissa Davies, Assistant Professor, University of the Pacific

2:50-3:25pm - Sports Facilities as Marketing Tools
Beth Cianfrone (moderator), Associate Professor, Georgia State University
Stacy Bowers, Cowboys Club Director, Legends/Dallas Cowboys
Abe Madkour, Executive Editor, Sports Business Journal
Andy Milovich, President and General Manager, Frisco RoughRiders
Bill Sutton, Professor and Program Director, University of South Florida

3:30pm to 5:25pm – Breakout Sessions

5:30pm to 6:15pm – A Pepsi with Stotlar and Sutton: PhD Student and Junior Faculty Mentoring Session (Ring of Honor)

5:30 to 7:30pm – Thursday Night Frisco Hotel Reception at The Edge sponsored by Frisco RoughRiders and Virginia Commonwealth University (VCU)


Friday, october 26, 2018

8:00am to 12:00pm – Open Conference Registration (Star Ballroom Foyer)

8:00am to 8:50am – Posters and Pastries (Star Ballroom Foyer)

9:00am to 10:25am – Breakout Sessions

10:00am to 12:00pm – The Aspire Group Case Study Bowl Finals (Star Ballroom D1)

10:30am to 11:45am – MLS National Sales Center Ignite Presentations (Star Ballroom C)

12:00pm – SMA Awards Luncheon and Veeck Address sponsored by SeatGeek (Star Ballroom AB) 

*featuring the Veeck Address with Chad Estis, Executive VP of Business Operations-Dallas Cowboys and Executive VP-Legends; interviewed by Abe Madkour, Executive Editor, SportsBusiness Journal
*presentation of the SMA Research Grant Award
*presentation of the SMA Best Professional and Student Paper Winners

*presentation of the SMA Research Fellow
*presentation of the MLS National Sales Center Ignite Presentation Winner
*presentation of the William A. Sutton Award sponsored by Eventellect
*presentation of the David K. Stotlar Award
*presentation of the Bernie S. Mullin Award sponsored by TeamWork Online

*presentation of The Aspire Group Case Study Bowl Winner

2:15pm to 2:30pm – SMA Closing Remarks