The Sport & Special Event Special Interest Group (SIG) of the American Marketing Association (AMA) is soliciting short research abstracts for inclusion in a SIG special session proposal for presentation at the AMA Winter Educators Conference in Las Vegas, Feb. 26-28, 2016. Abstracts should be limited to 500 words in length and be on any topic related to research or education in sports marketing (abstracts related to the conference theme of “What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data“ are especially encouraged). The deadline for submission to be considered as part of the special session proposal is June 30, 2015. The best composition of submitted abstracts will be compiled into the special session proposal and authors will be notified within 30 days of submission of their inclusion or not in the proposal. To submit your abstract or with questions, please contact Darin White (Darin.White@Samford.edu).