SMA VII Papers
Session - Day: Authors: Title/Paper/Poster:
#1 -
Wednesday
Stephen D. Ross
Jessica R. Braunstein
Brand Personalities across the Big Four: Positioning Leagues for Differentiation
Stephen Shapiro Lynn Ridinger
An Examination of Donor Involvement and Gender in College Athletics
Li Yan Jin
James Zhang (advisor)
Daniel Connaughton (advisor)
Studying Residents’ Perceptions of the Environmental Impact of the 2008 Beijing Green Olympic Games: Development of a Theoretical Framework
Greg Greenhalgh Jason Simmons Marion Hambrick T. Christopher Greenwell Tyrone Tubbs Kelly Short
Finding Their Niche: Predicting Spectator Support for Non-Mainstream Sports
Yong Jae Ko
Yu Kyoum Kim
Dae Hee Kwak
Kevin Cattani
Mar Magnusen
Determinants of Sports Sponsorship Response: Modification and Extension
#2 -
Wednesday
Kuan-Chou Chen
James Zhang (advisor)
Examining Consumer Attributes Associated with Collegiate Athletic Facility Naming Rights Sponsorship: Development of a Theoretical Framework
Chi-Wen Yang Kimberly Miloch Kuo-Cheng Feng Kuo-Wei Lee
Sponsorship and Women’s Collegiate Sport: An Analysis of Sponsorship Awareness in Division II
Sam Fullerton
Melissa Jonhson Morgan
Sports Marketing in an Economic Quagmire
Dorene Ciletti
John Lanasa
Diane Ramos
Junying Lou
Sustainability Communication in the NFL: Insights from Website Self-Presentations
Sungho Cho Minyong Lee
Paradigmatic Framework: Composite Model of Sponsorship Matching in Light of Brand Choice Behavior
#3 -
Wednesday
Richard Irwin William Sutton
The Key to Team Sales Performance Enhancement: Effective Coaching Tactics
Beth Cianfrone
James Zhang (advisor)
A Conceptual Framework for Motives, Consumption, and In-Game Advertising Effectiveness
Jung Hwan Park
Jeffrey James (advisor)
Yu Kyoum Kim (advisor)
Analysis of the Home Advantage During Interleague Play in Major League Baseball
Kimberly Bogle Jubinville
Eric Schwarz
Douglas Blais
Case Study in the Development of a Practitioner-Based Instrument to Understand Sport Spectator Behavior
David Ross
Social Media Strategies for Event Organizers
#4 -
Wednesday
Peter Titlebaum Heather Lawrence
Luxury Suite Sales in Professional Sport: Obtaining and Retaining Clients
Mahdi Bigdely Habib Honari
Effective digital technologies and new media on increasing the size of the sports audience
Takuya Naito David Stotlar
Vish Iyer
Donor Motivations to Olympic Sports: Investigation of Relationships between Demographic Characteristics of Donors and Donor Motives
Seungbum Lee
Sport Sponsorship Decision Making in a Global Market: An Application of Analytic Hierarchy Process (AHP)
Cheri Bradish Cheryl Mallen
Good Sports: Corporate Social Responsibility and Important Implications for Sport Marketing
#5 -
Thursday
Nancy Lough
Emerging trends in sport marketing research: An open dialogue
Patrick Walsh Stephen Ross
The impact of brand extensions on the brand associations of a professional sports team
Cody Havard
They’re #2! How Glory Out of Reflected Failure Affects Fan Behavior
Eric Brownlee
T. Christopher Greenwell Anita Moorman
Ambush Marketing In MLB: Are Loyal Fans Fooled?
#6 -
Thursday
Danielle Smith Craig Hyatt
Cheri Bradish
Examining and Expanding Qualitative Sport Marketing Research via the Internet
Jeffrey Stinson Mark Pritchard
Organizational Attachment and Self-Congruity: A Dual-Carriage Way Examination of Fan Identification
Sanghak Lee Lawrence Fielding
The Commencement of Modern Sport Sponsorship in 1850s – 1950s
Yosuke Tsuji Gregg Bennett James Leigh
Effects of animation on perceptual antecedents of attitude toward virtual advertising
#7 -
Thursday
David Pierce Jeffrey Petersen
Experiential Learning in Sport Sales: Student Perceptions of Sport Sales Expectations, Skills and Preparation
Joris Drayer Richard Irwin Nathan Martin
Measuring the Value of an Experience: Application of the Endowment Effect to Sporting Event Tickets
Kevin Snyder Tony Lachowetz
Cause Related Sports Marketing: An Integration of Theoretical and Industry Practices
Issadee Kutintara David Stotlar Dianna Gray Daniel Mundfrom
A Comparison Study of Sponsorship Effectiveness Between On-Site and Web-Based Sponsorship Activities
#8 -
Thursday
Olan Scott
Dwight Zakus
Brad Hill
Thematic Framing of the 2007 National Basketball Association Finals: An Analysis of Announcer Discourse during a series of discrete, yet linked events
Eric Schwarz
The Evolution of Global Anti-Ambush Marketing Laws
Joseph Mahan
An Investigation of the Factors Influencing Consumer Response to Sport Marketing Advertisements
Galen Clavio Patrick Walsh
Tiger Doll: An analysis of brand choice in sport video games
#9 -
Thursday
TsuShuo Wang
James Zhang (advisor) Yosuke Tsuji (advisor)
Examining the Relationships between Fan Motivation and Loyalty for the Chinese Professional Baseball League of Taiwan
Michelle Harrolle Jonathan Casper S. Roger Park
Korean World Cup Soccer: Examining the Relationships among Past Success, Soccer Knowledge, National Identification, and Future Interest
Scott Sherwood Clay Daughtrey
An Evolving Revenue Paradigm for Sales Courses
Galen Clavio Andrea Eagleman Coyte Cooper
Tweet and Crimson: Toward establishing an evaluative model of marketing and public relations efforts by sport entities through Twitter
#10 -
Thursday
Min Soo Kim Jeffrey James
Theory of planned behavior and intention to purchase sport licensed merchandise
Kevin Filo
Mark Groza
Sheranne Fairly
Turning a Meaningful Charity Sport Event Experience into Social Change
Todd Hall
Mauricio Ferreira Michael Sagas
Sponsorship and the Internal Audience: Examining How Corporate Sponsorship is Related to Organization Identification and Job Satisfaction
Brendan Dwyer
The Impact of Attitudes and Fantasy Football Involvement on Intentions to Watch NFL Teams on Television
#11 -
Thursday
David Tyler
Joe Cobbs
Advancing Toward an Understanding of Sport Rivalry
Yong Chae Rhee Joon-Ho Kang Yong Jae Ko
The relationship among relative deprivation, regional identification, and team identification: Test of a structural model
Birgit Zepf
Aubrey Kent
Sport sponsorship awareness and involvement among sponsor employees: Internal marketing implications
Dae Hee Kwak
Kai Tak Kim
Stephen McDaniel
Revisiting the Satisfaction-Loyalty Link in the Sport Video Gaming Context: The Mediating Role of Consumer Gaming Skill
#12 -
Thursday
Charlie Chislaghi Bill Sutton
Buffy Filippell
What in the World is going on with ticket sales-practitioners look at ticketing around the world
Xinquan Yang Robert Sparks
Korean World Cup Soccer: Examining the Relationships among Past Success, Soccer Knowledge, National Identification, and Future Interest
Richard Southall
Ronald Dick
Deborah J. Southall
Metadiscrete Experiential Learning3.0:  Integrated, Year-long Sport-Management
Yu Kyoum Kim Galen Trail
Boyun Woo
James Zhang
Sport Consumer-Team Relationship Quality: Development and Psychometric Evaluation of a Scale
#13 -
Thursday
Colleen Lotz
H. L. Garbharran
Customer service quality gaps at commercial health and fitness centres in the greater Durban area: Case study of Virgin Active
#15 -
Friday
Kevin Byon
James Zhang (advisor)
Dan Drane
Conceptualization and Measurement of General Game Support Programs Associated with Professional Team Sport
Bryan Finch
Aaron Clopton
Reexamining Communal Benefits of Fan Identity for College Students: An Analysis of Social Capital and Student Adjustment
J. Michael Martinez Jeffrey Stinson Colby Jubenville
Intercollegiate Athletics and Institutional Fundraising: A Meta-Analysis
Alan Morse
David Stotlar
Perceptions of ticket pricing in major league baseball: A case study of the Colorado Rockies
#16 -
Friday
Matthew Robinson John Antil
Rick Burton
Guys want to be Like Mike, but Women want Mia (Hamm) to be Like Them: Exploring the Challenges Facing Female Athletes as Endorsers
Tywan Martin Choong Hoon Lim Woo-Young Lee
Examining the mediating role of emotions on MMA consumption: The relationship among risk taking, emotion, attitude, and actual consumption behavior
B. David Ridpath Jim Kahler
Patrick Moran
The Insurance Industry’s Perspective on Sponsorships in Today’s Competitive Sports Marketplace
Akiko Arai
Yong Jae Ko
A Model of Athlete Brand Equity
#17 -
Friday
Larry Neale
The Fan Ritual Scale and Sports Attendance
Chad McEvoy
Nels Popp
An Examination of the Effect of League Affiliation on Demand in Minor League Hockey
Joris Drayer Brendan Dwyer
A Qualitative Examination of the Barriers to Minority Participation in Fantasy Sports
Sarah Tonsmeire
Nancy Albers-Miller
Probabilistic Modeling of Sports Sponsorships in NASCAR
Poster 1 -
Thursday
Jeffrey Petersen
Teaching Sport Marketing via a Client-Based, Course-Integrated, Experiential Learning Project
Poster 2 -
Thursday
Stephanie Teater Steve Chen
Student fans’ motives for attending athletic events and perceptions on a student incentive program

Poster 3 -
Thursday

Kyu-soo Chung Seunghwan Lee
An Explanatory Study of Sport Fans’ Computer Mediated Self-Presentation
Poster 4 -
Thursday
Hongbum Shin Soonhwan Lee Hyun-duck Kim Nicholas Zumbrun
The relationship between sponsorship and customers’ buying intention: The Case of the Beijing 2008 Summer Olympic Games
Poster 5 -
Thursday
Doyeon Won Seugeun Lee Meungguk Park
Sport Sponsorship Decision Making in a Global Market: An Application of Analytic Hierarchy Process (AHP)
Poster 6 -
Thursday
Khalid Ballouli Gregg Bennett
Fusing Sports in America: The Case of the American Sports Brand Fusion Arts
Poster 7 -
Thursday
Michael Hutchinson
Khalid Ballouli
Gregg Bennett (advisor)
Assessing the Satisfaction of a Fan Loyalty Program: A Case Study of the 12th Man Team Rewards Program
Poster 8 -
Thursday
Min Kil Kim
May Kim
Are You Proud?: The Influence of Sport and Community Identity and Job Satisfaction on Pride of Volunteers in a Mega Sporting Event
Poster 9 -
Thursday
Carina King Jinmoo Heo
Sport Fan Motivation and Identification of the Indianapolis Colts
Poster 10 -
Thursday
Ashley Gibson Bowers
Nancy Speed
Brent Wolfe
Dennis Phillips
Gary Krebs
Wendy Bounds
“It’s All We See” The Impact of Sport Media on Body Image
Poster 11 -
Thursday
Lawrence Judge Kimberly Bodey Tamara Gobel
Hispanic Marketing and Community Outreach of Professional Sport Teams in the United States
Poster 12 -
Thursday
Tzushuo Wang
James Zhang (advisor)
Studying Asian Americans’ attachment to Asian star athletes in major professional sport leagues: Development of a theoretical framework
Poster 13 -
Thursday
Greg Letter
Jaime Orejan
Endorsements by David Beckham and the influence on targeted consumers after three year presence in the United States
Poster 14 -
Thursday
Yong Chae Rhee Joon-Ho Kang Taw-Ho Kim
Why relative deprivation matters? The effect of relative deprivation on team identification and regional identification
Poster 15 -
Thursday
Li-Shiue Gau
A Model Examining Relationships among Purchase Intention of Sports Lottery, Motivation for Watching Sports, and Viewing Behavior
Poster 16 -
Thursday
Joshua Shuart
The Roethlisberger Effect: Steelers Fans and the Marketing of a Regional Superhero
Poster 1 -
Friday
Yun Seok Choi Taeho Yoh Meungguk Park
A Comparison of sport spectator behavior between women’s collegiate and professional basketball games.
Poster 2 -
Friday
Student Case Study Winner  
Poster 3 -
Friday
Erianne Weight Kevin Taylor
Corporate Motives for Sport Sponsorship at Mid-Major Collegiate Athletic Departments
Poster 4 -
Friday
Michael Hutchinson
Gregg Bennett (advisor)
The Utilization of Core Values as an Avenue for Promotion in Sport: Faith-based Activations as the Moral Face of Sport Organizations
Poster 5 -
Friday
John Harris
Mark Lyberger Sangkwon Lee
Ben Clayton
Selling soccer in a football world: Pele, Beckham and postmodern sports marketing
Poster 6 -
Friday
David Pierce Coyte Cooper
Value Innovation in the Golf Course Industry
Poster 7 -
Friday
DaeHyun Kim
James Zhang (advisor)
Value Dimensions of Professional Sport in the Community
Poster 8 -
Friday
Jiho Kim
Daniel J. Flint
Understanding the Relationship between Team Identification, Team Involvement and Adaptation Patterns of Korean Immigrants
Poster 9 -
Friday
James Zhang
Beth Cianfrone
Min Kil Kim
Kuan-Chou Chen
Ryan Wang
Liyan Jin
Luke Mao
Dimensions of Market Demand Associate Intercollegiate Women’s Division II Soccer Games
Poster 10 -
Friday
Michael Pfahl
Green means more than go: Building an individual brand in motorsport
Poster 11 -
Friday
Bryan Finch
Aaron Clopton
Examining the Role of Athletics in the Development of University Image among College Students
Poster 12 -
Friday
Min Kil Kim
James Zhang (advisor)
Modification and Revision of the Scale of Market Demand for Taekwondo Schools: Development of Framework
Poster 13 -
Friday
Jaime Orejan
Greg Letter
Attracting the Hispanic Consumer to MLS
Poster 14 -
Friday
Kevin Cattani
Yong Jae Ko
May Kim
Utilitarianism v. Hedonism: The Link Between Consumer Behavior and Regulatory Focus Theory
Poster 15 -
Friday
Young Ik Suh
Won-Youl Bae
Choonghoon Lim
Paul Pedersen
Gender Differences on Constraints of Fantasy Sports Participants
Poster 16 -
Friday
Shreyas Srivatsan
Impact of Marketing Communication Mix in Sports Marketing




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  Updated 01/10/2010
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