| Session - Day: |
Authors: |
Title/Paper/Poster: |
#1 -
Wednesday |
Stephen D. Ross
Jessica R. Braunstein |
|
Brand Personalities across the Big Four: Positioning Leagues for Differentiation |
| Stephen Shapiro Lynn Ridinger |
|
|
Li Yan Jin
James Zhang (advisor)
Daniel Connaughton (advisor) |
|
Studying Residents’ Perceptions of the Environmental Impact of the 2008 Beijing Green Olympic Games: Development of a Theoretical Framework |
| Greg Greenhalgh Jason Simmons Marion Hambrick T. Christopher Greenwell Tyrone Tubbs Kelly Short |
|
Finding Their Niche: Predicting Spectator Support for Non-Mainstream Sports |
Yong Jae Ko
Yu Kyoum Kim
Dae Hee Kwak
Kevin Cattani
Mar Magnusen |
|
Determinants of Sports Sponsorship Response: Modification and Extension |
#2 -
Wednesday |
Kuan-Chou Chen
James Zhang (advisor) |
|
Examining Consumer Attributes Associated with Collegiate Athletic Facility Naming Rights Sponsorship: Development of a Theoretical Framework |
| Chi-Wen Yang Kimberly Miloch Kuo-Cheng Feng Kuo-Wei Lee |
|
Sponsorship and Women’s Collegiate Sport: An Analysis of Sponsorship Awareness in Division II |
Sam Fullerton
Melissa Jonhson Morgan |
|
|
Dorene Ciletti
John Lanasa
Diane Ramos
Junying Lou |
|
|
|
Paradigmatic Framework: Composite Model of Sponsorship Matching in Light of Brand Choice Behavior |
#3 -
Wednesday |
| Richard Irwin William Sutton |
|
The Key to Team Sales Performance Enhancement: Effective Coaching Tactics |
Beth Cianfrone
James Zhang (advisor) |
|
A Conceptual Framework for Motives, Consumption, and In-Game Advertising Effectiveness |
Jung Hwan Park
Jeffrey James (advisor)
Yu Kyoum Kim (advisor) |
|
Analysis of the Home Advantage During Interleague Play in Major League Baseball |
Kimberly Bogle Jubinville
Eric Schwarz
Douglas Blais |
|
Case Study in the Development of a Practitioner-Based Instrument to Understand Sport Spectator Behavior |
|
Social Media Strategies for Event Organizers |
#4 -
Wednesday |
| Peter Titlebaum Heather Lawrence |
|
Luxury Suite Sales in Professional Sport: Obtaining and Retaining Clients |
| Mahdi Bigdely Habib Honari |
|
Effective digital technologies and new media on increasing the size of the sports audience |
Takuya Naito David Stotlar
Vish Iyer |
|
Donor Motivations to Olympic Sports: Investigation of Relationships between Demographic Characteristics of Donors and Donor Motives |
|
Sport Sponsorship Decision Making in a Global Market: An Application of Analytic Hierarchy Process (AHP) |
| Cheri Bradish Cheryl Mallen |
|
Good Sports: Corporate Social Responsibility and Important Implications for Sport Marketing |
#5 -
Thursday |
|
Emerging trends in sport marketing research: An open dialogue |
| Patrick Walsh Stephen Ross |
|
The impact of brand extensions on the brand associations of a professional sports team |
|
They’re #2! How Glory Out of Reflected Failure Affects Fan Behavior |
Eric Brownlee
T. Christopher Greenwell Anita Moorman |
|
Ambush Marketing In MLB: Are Loyal Fans Fooled? |
#6 -
Thursday |
Danielle Smith Craig Hyatt
Cheri Bradish |
|
Examining and Expanding Qualitative Sport Marketing Research via the Internet |
| Jeffrey Stinson Mark Pritchard |
|
Organizational Attachment and Self-Congruity: A Dual-Carriage Way Examination of Fan Identification |
| Sanghak Lee Lawrence Fielding |
|
The Commencement of Modern Sport Sponsorship in 1850s – 1950s |
| Yosuke Tsuji Gregg Bennett James Leigh |
|
Effects of animation on perceptual antecedents of attitude toward virtual advertising |
#7 -
Thursday |
| David Pierce Jeffrey Petersen |
|
Experiential Learning in Sport Sales: Student Perceptions of Sport Sales Expectations, Skills and Preparation |
| Joris Drayer Richard Irwin Nathan Martin |
|
Measuring the Value of an Experience: Application of the Endowment Effect to Sporting Event Tickets |
| Kevin Snyder Tony Lachowetz |
|
Cause Related Sports Marketing: An Integration of Theoretical and Industry Practices |
| Issadee Kutintara David Stotlar Dianna Gray Daniel Mundfrom |
|
A Comparison Study of Sponsorship Effectiveness Between On-Site and Web-Based Sponsorship Activities |
#8 -
Thursday |
Olan Scott
Dwight Zakus
Brad Hill |
|
Thematic Framing of the 2007 National Basketball Association Finals: An Analysis of Announcer Discourse during a series of discrete, yet linked events |
|
The Evolution of Global Anti-Ambush Marketing Laws |
|
An Investigation of the Factors Influencing Consumer Response to Sport Marketing Advertisements |
| Galen Clavio Patrick Walsh |
|
Tiger Doll: An analysis of brand choice in sport video games |
#9 -
Thursday |
TsuShuo Wang
James Zhang (advisor) Yosuke Tsuji (advisor) |
|
Examining the Relationships between Fan Motivation and Loyalty for the Chinese Professional Baseball League of Taiwan |
| Michelle Harrolle Jonathan Casper S. Roger Park |
|
Korean World Cup Soccer: Examining the Relationships among Past Success, Soccer Knowledge, National Identification, and Future Interest |
| Scott Sherwood Clay Daughtrey |
|
An Evolving Revenue Paradigm for Sales Courses |
| Galen Clavio Andrea Eagleman Coyte Cooper |
|
Tweet and Crimson: Toward establishing an evaluative model of marketing and public relations efforts by sport entities through Twitter |
#10 -
Thursday |
| Min Soo Kim Jeffrey James |
|
Theory of planned behavior and intention to purchase sport licensed merchandise |
Kevin Filo
Mark Groza
Sheranne Fairly |
|
Turning a Meaningful Charity Sport Event Experience into Social Change |
Todd Hall
Mauricio Ferreira Michael Sagas |
|
Sponsorship and the Internal Audience: Examining How Corporate Sponsorship is Related to Organization Identification and Job Satisfaction |
|
The Impact of Attitudes and Fantasy Football Involvement on Intentions to Watch NFL Teams on Television |
#11 -
Thursday |
|
Advancing Toward an Understanding of Sport Rivalry |
| Yong Chae Rhee Joon-Ho Kang Yong Jae Ko |
|
The relationship among relative deprivation, regional identification, and team identification: Test of a structural model |
|
Sport sponsorship awareness and involvement among sponsor employees: Internal marketing implications |
Dae Hee Kwak
Kai Tak Kim
Stephen McDaniel |
|
Revisiting the Satisfaction-Loyalty Link in the Sport Video Gaming Context: The Mediating Role of Consumer Gaming Skill |
#12 -
Thursday |
Charlie Chislaghi Bill Sutton
Buffy Filippell |
|
What in the World is going on with ticket sales-practitioners look at ticketing around the world |
| Xinquan Yang Robert Sparks |
|
Korean World Cup Soccer: Examining the Relationships among Past Success, Soccer Knowledge, National Identification, and Future Interest |
Richard Southall
Ronald Dick
Deborah J. Southall |
|
Metadiscrete Experiential Learning3.0: Integrated, Year-long Sport-Management |
Yu Kyoum Kim Galen Trail
Boyun Woo
James Zhang |
|
Sport Consumer-Team Relationship Quality: Development and Psychometric Evaluation of a Scale |
#13 -
Thursday |
Colleen Lotz
H. L. Garbharran |
|
Customer service quality gaps at commercial health and fitness centres in the greater Durban area: Case study of Virgin Active |
#15 -
Friday |
Kevin Byon
James Zhang (advisor)
Dan Drane |
|
Conceptualization and Measurement of General Game Support Programs Associated with Professional Team Sport |
Bryan Finch
Aaron Clopton |
|
Reexamining Communal Benefits of Fan Identity for College Students: An Analysis of Social Capital and Student Adjustment |
| J. Michael Martinez Jeffrey Stinson Colby Jubenville |
|
Intercollegiate Athletics and Institutional Fundraising: A Meta-Analysis |
|
Perceptions of ticket pricing in major league baseball: A case study of the Colorado Rockies |
#16 -
Friday |
Matthew Robinson John Antil
Rick Burton |
|
Guys want to be Like Mike, but Women want Mia (Hamm) to be Like Them: Exploring the Challenges Facing Female Athletes as Endorsers |
| Tywan Martin Choong Hoon Lim Woo-Young Lee |
|
Examining the mediating role of emotions on MMA consumption: The relationship among risk taking, emotion, attitude, and actual consumption behavior |
B. David Ridpath Jim Kahler
Patrick Moran |
|
The Insurance Industry’s Perspective on Sponsorships in Today’s Competitive Sports Marketplace |
|
A Model of Athlete Brand Equity |
#17 -
Friday |
|
The Fan Ritual Scale and Sports Attendance |
|
An Examination of the Effect of League Affiliation on Demand in Minor League Hockey |
| Joris Drayer Brendan Dwyer |
|
A Qualitative Examination of the Barriers to Minority Participation in Fantasy Sports |
Sarah Tonsmeire
Nancy Albers-Miller |
|
Probabilistic Modeling of Sports Sponsorships in NASCAR |
Poster 1 -
Thursday |
|
Teaching Sport Marketing via a Client-Based, Course-Integrated, Experiential Learning Project |
Poster 2 -
Thursday |
| Stephanie Teater Steve Chen |
|
Student fans’ motives for attending athletic events and perceptions on a student incentive program |
Poster 3 -
Thursday
|
| Kyu-soo Chung Seunghwan Lee |
|
An Explanatory Study of Sport Fans’ Computer Mediated Self-Presentation |
Poster 4 -
Thursday |
| Hongbum Shin Soonhwan Lee Hyun-duck Kim Nicholas Zumbrun |
|
The relationship between sponsorship and customers’ buying intention: The Case of the Beijing 2008 Summer Olympic Games |
Poster 5 -
Thursday |
| Doyeon Won Seugeun Lee Meungguk Park |
|
Sport Sponsorship Decision Making in a Global Market: An Application of Analytic Hierarchy Process (AHP) |
Poster 6 -
Thursday |
| Khalid Ballouli Gregg Bennett |
|
Fusing Sports in America: The Case of the American Sports Brand Fusion Arts |
Poster 7 -
Thursday |
Michael Hutchinson
Khalid Ballouli
Gregg Bennett (advisor) |
|
Assessing the Satisfaction of a Fan Loyalty Program: A Case Study of the 12th Man Team Rewards Program |
Poster 8 -
Thursday |
|
Are You Proud?: The Influence of Sport and Community Identity and Job Satisfaction on Pride of Volunteers in a Mega Sporting Event |
Poster 9 -
Thursday |
|
Sport Fan Motivation and Identification of the Indianapolis Colts |
Poster 10 -
Thursday |
Ashley Gibson
Bowers
Nancy Speed
Brent Wolfe
Dennis Phillips
Gary Krebs
Wendy Bounds |
|
“It’s All We See” The Impact of Sport Media on Body Image |
Poster 11 -
Thursday |
| Lawrence Judge Kimberly Bodey Tamara Gobel |
|
Hispanic Marketing and Community Outreach of Professional Sport Teams in the United States |
Poster 12 -
Thursday |
Tzushuo Wang
James Zhang (advisor) |
|
Studying Asian Americans’ attachment to Asian star athletes in major professional sport leagues: Development of a theoretical framework |
Poster 13 -
Thursday |
|
Endorsements by David Beckham and the influence on targeted consumers after three year presence in the United States |
Poster 14 -
Thursday |
| Yong Chae Rhee Joon-Ho Kang Taw-Ho Kim |
|
Why relative deprivation matters? The effect of relative deprivation on team identification and regional identification |
Poster 15 -
Thursday |
|
A Model Examining Relationships among Purchase Intention of Sports Lottery, Motivation for Watching Sports, and Viewing Behavior |
Poster 16 -
Thursday |
|
The Roethlisberger Effect: Steelers Fans and the Marketing of a Regional Superhero |
Poster 1 -
Friday |
| Yun Seok Choi Taeho Yoh Meungguk Park |
|
A Comparison of sport spectator behavior between women’s collegiate and professional basketball games. |
Poster 2 -
Friday |
Student Case Study Winner |
|
Poster 3 -
Friday |
| Erianne Weight Kevin Taylor |
|
Corporate Motives for Sport Sponsorship at Mid-Major Collegiate Athletic Departments |
Poster 4 -
Friday |
Michael Hutchinson
Gregg Bennett (advisor) |
|
The Utilization of Core Values as an Avenue for Promotion in Sport: Faith-based Activations as the Moral Face of Sport Organizations |
Poster 5 -
Friday |
John Harris
Mark Lyberger Sangkwon Lee
Ben Clayton |
|
Selling soccer in a football world: Pele, Beckham and postmodern sports marketing |
Poster 6 -
Friday |
| David Pierce Coyte Cooper |
|
Value Innovation in the Golf Course Industry |
Poster 7 -
Friday |
DaeHyun Kim
James Zhang (advisor) |
|
Value Dimensions of Professional Sport in the Community |
Poster 8 -
Friday |
|
Understanding the Relationship between Team Identification, Team Involvement and Adaptation Patterns of Korean Immigrants |
Poster 9 -
Friday |
James Zhang
Beth Cianfrone
Min Kil Kim
Kuan-Chou Chen
Ryan Wang
Liyan Jin
Luke Mao |
|
Dimensions of Market Demand Associate Intercollegiate Women’s Division II Soccer Games |
Poster 10 -
Friday |
|
Green means more than go: Building an individual brand in motorsport |
Poster 11 -
Friday |
Bryan Finch
Aaron Clopton |
|
Examining the Role of Athletics in the Development of University Image among College Students |
Poster 12 -
Friday |
Min Kil Kim
James Zhang (advisor) |
|
Modification and Revision of the Scale of Market Demand for Taekwondo Schools: Development of Framework |
Poster 13 -
Friday |
|
Attracting the Hispanic Consumer to MLS |
Poster 14 -
Friday |
Kevin Cattani
Yong Jae Ko
May Kim |
|
Utilitarianism v. Hedonism: The Link Between Consumer Behavior and Regulatory Focus Theory |
Poster 15 -
Friday |
Young Ik Suh
Won-Youl Bae
Choonghoon Lim
Paul Pedersen |
|
Gender Differences on Constraints of Fantasy Sports Participants |
Poster 16 -
Friday |
|
Impact of Marketing Communication Mix in Sports Marketing |
