Thursday, November 1st, 2007 |
| Time: |
Event: |
Location: |
| 2pm-2:50pm |
Opening Session |
TBD |
| 3pm-3:30pm |
A Stimulus-Response Perspective for Why Attending a Sporting Event is Important
(Daniel Funk) |
TBD |
| Investigation of Single-Firm Sponsorship Announcement Shareholder Wealth Effects: Event Analysis and Case Study of FedEx Sponsorships (George Deitz) |
TBD |
| Diffusion of a Sport: The Transculturalism of NASCAR
(Carol Bruneau) |
TBD |
Socialization Influences on Sport Participation, Sport Equipment Consumption, and Viewership: A Preliminary Investigation
(Jonathon Casper) |
TBD |
| The Impact of Student Ticketing Systems on Sales and Attendance in Intercollegiate Athletics
(Jim Reese) |
TBD |
| 3:35pm-4:05pm |
Brand It With Beckham: David Beckham and the Repositioning of Major League Soccer
(Timothy Deschriverl) |
TBD |
| Effectiveness of Sponsorships in Sport Video Games: An Experimental Inquiry on Current Games
(Beth Cianfrone) |
TBD |
Market Segmentation Based on Subculture: A Case Study on Cuban-Americans
(Haylee Mercado)
|
TBD |
Self-Image Congruence and Sport Team-Licensed Merchandise Consumption: The Mediating Role of Perceived Quality
(Dee Hee Kwak) |
TBD |
"What Drives the Baby-Boomer Athletes? An Empirical Study of the Participants Motivations from the 2007 Bay Area Senior Games"
(Andrew Choi) |
TBD |
| 4:15pm-4:45pm |
Using Message Content to Communicate a Brand Association: Olympic Television Advertising (John Fortuanato) |
TBD |
| Investigating Fantasy Sport Participation Among College Students (Chad Seifriend) |
TBD |
| The Social Capital Benefits of Season Ticket Ownership: The Story of C-9 (Maryellen Kelly) |
TBD |
| Building and Testing a Personal Investment Model of Sport Consumption Behaviors (Russ Merz) |
TBD |
| Measuring Spectators Quality Perceptions and Satisfaction: The Case of 2007 US Open Taekwondo Championship (Yu Kyoum Kim) |
TBD |
Symposium: Sales Training
(Richard Irwin et al.) |
TBD |
| 4:50pm-5:20pm |
Growing the Game by Building the Storm (Michael Sparks) |
TBD |
| Personality Fit in NASCAR: Does Driver-Sponsor Congruence Increase Sponsorship Effectiveness Outcomes? (Windy Dees) |
TBD |
| Spectator Satisfaction of Service Quality at Minor League Baseball Games (Robin Hardin) |
TBD |
Symposium: Sales Training
(Richard Irwin et al.) |
TBD |
| 5:30pm-9:30pm |
Dinner
Presidential Address |
Heinz Field |
Friday, November 2nd, 2007 |
| Time: |
Event: |
Location: |
| 7am-8:30am |
Breakfast |
TBD |
| 8am-8:50am |
Industry Speaker |
TBD |
| 9am-9:15am |
Break
|
| 9:15am-9:45am |
A Qualitative Study on the Information Processing of Audiences Exposed to Public Service Advertising Messages for the Special Olympics: A Cognitive Response Approach
(Meungguk Park) |
TBD |
| The Impact of Sports Sponsorship on the Image of the Sponsored Team or Organization: The Case of the Canadian Soccer Federation
(Andre Richelieu) |
TBD |
| Case Study Competition |
TBD |
| The Role of Strategic Innovation in Consumers' Evaluations of Sport Experiences (Jerome Cronin) |
TBD |
Can Celebrity Athletes Credibly Endorse Sports Products for the Opposite Sex?
(Yuko Sawatari) |
TBD |
| 9:50am-10:20am |
Innovative Pedagogy in Sport Marketing: The Annual SPAD Field Trip -The Case of Lausanne, 2000
(Ann Pegoraro) |
TBD |
| Recall and Recognition of Sponsors: A Comparison of Television and Video Games as Presentation Modes (Patrick Walsh) |
TBD |
| Case Study Competition |
TBD |
| Turkish Soccer Consumer Loyalty and Aggression: Assessing the Relationship between Attitudes and Psychological Commitment
(Gulberk Gultekin Salman) |
TBD |
| Toward an Understanding of the Needs of Sport Spectators with Disabilities (John Grady) |
TBD |
| Sport Celebrities as Endorsers: The Case of David Beckham and MLS (Greg Letter) |
TBD |
| 10:20am-10:30am |
Break |
| 10:30am-11:35am |
Roundtable: Why Your Marketing Database (And How You Use It) Matters
(Frank Maglione,
President & CEO, New Era Tickets) |
TBD |
| Beyond Sponsorship: The Case of Beijing 2008 Partners Club (Sheena Yang) |
TBD |
| Case Study Competition |
TBD |
| A Demographic and Behavioral Comparison of Customers Attending Grand-Am, IRL and NASCAR Weekends at Watkins Glen International (Daniel Deperno) |
TBD |
| "Scarce and Crowded, That's How We Like It" Consumers Reactions to Crowded Sporting Events (Frank Pons) |
TBD |
| Validation of the Brand Trust Scale: A Case Study of Intercollegiate Athletics
(Stephen Ross) |
TBD |
| 11:05am-11:35am |
Roundtable: Why Your Marketing Database (And How You Use It) Matters
(Frank Maglione,
President & CEO, New Era Tickets) |
TBD |
| LG Action Sports Euro Tour: Analyzing On-site Banner Advertising Value Return based on the Spectators' Perception (Seok-Ho Song) |
TBD |
| Case Study Competition |
|
| Bridging the Gap: A Rationale for Expanding Sport-Sales Training Experiential Elements (Ronald Dick) |
TBD |
| Stadium Novelty Effect on Major League Baseball Attendance: 1990-2005 (DaeHyum Kim) |
TBD |
| Factors Affecting Brand Awareness of Virtual Advertising in Sports (Yosuke Tsuji) |
TBD |
| 11:30am-12pm |
Open |
TBD |
| 12:15pm-1:30pm |
Lunch |
TBD |
| 1:30pm-1:45pm |
Break
|
TBD |
| 1:45pm-2:15pm |
An Analysis of the Utilization of Product Placement as a Method to Increase a Brand's Identity in the Sports Video Game Medium
(Patrick Craft) |
TBD |
| Measuring the Effects of Patriotism on Advertising Effectiveness in Mega Sport Events: The Case of 2006 FIFA World Cup (Yongjae Kim) |
TBD |
| Giving Profiles and Motivations of Female Intercollegiate Athletic Donors Within a Division I-A and Division I-AA University (Laura Miller) |
TBD |
The Effects of Fantasy Football Participation on NFL Consumption: A Qualitative Analysis
(Joris Drayer) |
TBD |
| An Integrated Model of Value Equity in Spectator Sport (Daniel Sweeney) |
TBD |
| Brand Use Among Involved Consumers: The Case of the Mountain Dew Action Sports Sponsorship (Gregg Bennett) |
TBD |
| 2:20pm-2:50pm |
Exploring Cultural Differences between American and South Korean Mixed Martial Arts Fans Regarding Spectator Motivation and Media Consumption Behaviors (Seungmo Kim) |
TBD |
| The Appropriateness of Measures Used to Determine Marketing Return in the Canadian Sports Event Industry (Sheilagh Seaton) |
TBD |
| Donor Loyalty in College Athletics: An Analysis of Relationship Fundraising and Service Quality Effects on Donor Retention (Steven Shapiro) |
TBD |
| A Theoretical Framework of the Relationship between Sport Product Quality, Sport Consumption Value, and Repurchase Intentions at Sporting Events
(Masayuki Yoshida) |
TBD |
| The Curiosity Gap Model: Curiosity and the Intention to Watch Novel Sports (Seong-Hee Park) |
TBD |
| Understanding Senior Sport Participants’ Choice of Local Senior Olympic Games (Todd Hall) |
TBD |
| 2:50pm-3pm |
Break |
| 3pm-3:50pm |
Industry Speaker |
TBD |
| 3:50pm-4pm |
Break
|
TBD |
| 4pm-4:30pm |
Roundtable: Building Parternships Between the Industry and the Association (Jeff James et al.) |
TBD |
| An Analysis of Text Themes in News Coverage about International Players from Asia (Chia-Chen Yu) |
TBD |
| Donors Making Gifts to Both Athletic & Academic Programs: Good or Bad for the Institution (Jeffrey Stinson) |
TBD |
| Fantasy Baseball Leagues: Is Major League Baseball Missing A Golden Business Opportunity? (David Synokwa) |
TBD |
| Analyzing Motives of Minor League Hockey Fans: The Introduction of Violence as a Spectator Motive (Damon Andrew) |
TBD |
| An Assessment of the Attitudes, Opinions, and Behaviors of Participants in Organized Amateur Sports (Sam Fullerton) |
TBD |
| 4:35pm-5:05pm |
Roundtable: Building Parternships Between the Industry and the Association (Jeff James et al.) |
TBD |
| The Effects of a Study Abroad Experience in Sport Management – Attitudes and Awareness in the Global Sport Industry (Aaron Zipp) |
TBD |
Investigation of Sport Spectator Involvement in College Sports (Yun Seok Choi) |
TBD |
| A Sport Web Acceptance Model (Youngjin Hur) |
TBD |
| Values People Associate with Watching Sports (Li-Shiue Gau) |
TBD |
| The Contribution of Cause: The Role of Charity in Attachment to Charity Sport Events (Kevin Filo) |
TBD |
| 6pm-8pm |
Reception
|
Renaissance Hotel |
Saturday, November 3rd, 2007
|
| Time: |
Function: |
Location: |
| 7:30am-8:30am |
Breakfast |
TBD |
| 8am-8:50am |
Industry Speaker |
TBD |
| 8:50am-9am |
Break |
TBD |
| 9am-12pm |
SMA Career Day
|
TBD |
| 9am-9:30am |
“Real Women Watch Football”: Female viewers’ Consumption and Perceptions of the Super Bowl Broadcast (John Clark) |
TBD |
How Much Will That Ticket Cost in the Future? An Exploration of NFL Pricing as it Relates to the Reduction in Fan Buying Power and the Creation of Teaching Resources for use in Undergraduate Sport Marketing Courses
(Jeffrey Fountain) |
TBD |
| Collegiate Athletic Marketing Practices: The Effect of Moderators on the Relationship between Market Orientation and Performance (John Eaton) |
TBD |
Measuring Performance in Collegiate Athletics: Conceptualizing Beyond Convention
(John Eaton) |
TBD |
| The Importance of Sport Participation and Physical Activity in Controlling Children's and Adolescent's Weight (Patricia Kennedy) |
TBD |
| The Internationalization of a Sports Team Brand: The Case of European Soccer Clubs (Andre Richelieu) |
TBD |
| 9:35am-10:05am |
The Effects of Service Provider Gender on Technical and Relational Service Quality (Kim May) |
TBD |
| Major League and Collegiate Sport Organizations Benefit from the Resale of Tickets (Chris Doemland & Tim Newman) |
TBD |
| An Examination of Division I Collegiate Athletic Marketing Directors' Awareness of Employed and Prospective Marketing Strategies (Christina Martin) |
TBD |
| Strategies and Challenges in Marketing to the Youth Segment (Soojin Kim) |
TBD |
| Group Identity Measurement in a Multi-Group Setting: The Impact of University, City and State Identity on Team Identity (Bob Heere) |
TBD |
| Brand Extension Research: Sport Marketing Applications (Rich Campbell) |
TBD |
| 10:05am-10:15am |
Break |
|
| 10:15am-10:45am |
Are Fans of Women's Sports All the Same? The Case Study of Women's Collegiate Hockey (Heather Muir) |
TBD |
| Assessing the Influence of Brand Parity and Brand Personality on Indentification (Stephen Ross) |
TBD |
| The Memphis Grizzlies; Marketing Challenges for a Challenged Franchise (Dallas Branch, Jr.) |
TBD |
| Sport Market Development (Guido Schafmeister) |
TBD |
| A Legal Battle of Good v. Evil: “SAW ‘EM OFF” Lawsuit Pits First Amendment Free Speech Versus Trademark Infringement (Paul Batista) |
TBD |
| Roundtable: Sports Rights Management and Asset Protection (Andrew Nobb) |
TBD |
| 10:50am-11:20am |
Marketing Intercollegiate Sports: What’s Title IX Got to Do with It? (Barbara Osborne) |
TBD |
| A Framework to Measure the Effectiveness of Sport Organization-Public Relationships: The use of an organizational blog as a form of two-way communication (Stephen W. Dittmore) |
TBD |
| An Examination of Double Cross Validation of the Model of Attitude toward Advertising through Sport (Do Young Pyun) |
TBD |
Identification with Sports: A Comparison of Latino Subgroups and Non-Latino Consumers
(Michelle Garcio Harrolle) |
TBD |
| Roundtable: Sports Rights Management and Asset Protection (Andrew Nobb) |
TBD |
| 12pm-1:30pm |
Lunch and Industry Speaker |
TBD |
| 1:30pm-4pm |
SMA Career Day |
TBD |
| 1:45pm-2:15pm |
Portrayal of Women on the Cover of Sports Illustrated Magazine from 1954-2004: A Fifty-Year Retrospective (David Snyder) |
TBD |
| The Change in Ticket Prices and Attendance With Respect to Veterans Stadium and Citizens Bank Ballpark in Philadelphia (Tim Newman & Dan de Ritis) |
TBD |
| Grand Slam Marketing: A Student-Run Sport Marketing Agency (Tony Lachowetz) |
TBD |
| An Analysis of the Utilization of Product Placement as a Method to Increase a Brand’s Identity in the Sports Video Game Medium (Galen Clavio) |
TBD |
| Action Attraction: Examining Factors that Affect Attendance at an Action Sports Event – SuperCross (Brenda Pitts) |
TBD |
| Managing Public Perception: A Conceptual Examination of the Role of Sport Public Relations in Branding the Sport Product (Kimberly Miloch) |
TBD |
| 2:20pm-2:50pm |
Promotional Goals of Women Sports at Division II and III Institutions (James Strode) |
TBD |
The Effectiveness of Sport Sponsorship at the Super Bowl Website (Yun Seok Choi) |
TBD |
| Job Satisfaction of Division I Collegiate Marketing Directors (Stacey Hall) |
TBD |
| Poster Presentations |
TBD |
| Come Soaring with Eagles: Spectator Satisfaction and Perceived Quality of Service of a D-I AA Non-scholarship Institution (Steve Chen) |
TBD |
Symposium -
Building a Sense of Community through Sport Programming and Special Events (Eric Schwartz) |
TBD |
| 3pm-3:30pm |
From Se Ri Pak to Jin Joo Hong: Analyzing the prevalence, social implications, and marketing possibilities of Korean female golfers on the LPGA Tour (Won-Yaul Bae) |
TBD |
| Price Lining Strategy in Sports Marketing: Case of Small Market MLB Franchise (Conway Lackman) |
TBD |
| Developing Successful Recruitment and Retention Campaigns for Sport Volunteers: A Modeling Approach (Chrysostamos Giannoulakis) |
TBD |
| Poster Presentations |
TBD |
Symposium -
Building a Sense of Community through Sport Programming and Special Events (Eric Schwartz) |
TBD |
| 3:30pm-4:30pm |
Break |
TBD |
| 4:30pm-5:30pm |
General Meeting |
TBD |
| 6:30pm |
First Annual
Sports Business Gala
6:30pm - Hors d'oeuvres
7:30pm - Dinner |
Heinz History Center and Sports Museum |
