Wednesday, November 1st, 2006 |
| Time: |
Event: |
Location: |
| 3pm-8pm |
Registration |
3rd Floor Foyer |
Thursday, November 2nd, 2006 |
| Time: |
Event: |
Location: |
| 8am-8pm |
Conference Registration |
3rd Floor Foyer |
| 8am-5pm |
Exhibitor Area |
3rd Floor Foyer |
| 8am-12pm |
SMA Board Meeting
|
Mt. Yale |
| 2pm-2:45pm |
Opening Session Symposium:
A New Era in Naming Rights
(Dean Bonham) |
Lobby Level
Mt. Sopris |
| 3pm-3:30pm |
The Marketing of Place:
The Case of Super Bowl XL
(Cheri Bradish) |
Mt. Princeton |
| A Comparison of Internet vs. Paper-and-Pencil Data Collection in Sport Marketing Research (Jonathan Casper) |
Mt. Yale |
Sport Video Game: Sleeping with the Enemy?
(Yongjae Kim) |
Mt. Columbia |
Sport Celebrities as Endorsers and the Case of Freddy Adu
(Dan Drane) |
Mt. Oxford |
| 3:30pm-4pm |
Racing and Real Estate: A Case Study of Mesa Marin Raceway
(Rich Campbell) |
Mt. Wilson |
The Pittsburgh Pirates: Striving for 2 Million
(Dallas Branch, Jr.) |
Mt. Princeton |
Applications of Data Mining/Database Marketing Techniques in Sport Industry
(Chen-Yueh Chen) |
Mt. Yale |
| Consumer Construction of Sport Consumption Experiences through Role Play: A Literature Review (Michael Volkov) |
Mt. Columbia |
| Sport Communication and Return on Investment: A Content Analysis of the Coverage of Tiger Woods in ESPN: The Magazine
(Pat Kraft)
|
Mt. Oxford |
| 4:15pm-4:45pm |
An Investigation of the Effects of Attitudes, Alternative Events, and Team Attachment on the Behavior of Sports Consumers
(Jerome Cronin) |
Mt. Wilson |
The Outcomes of Coattail-Marketing: The Case of Windsor, Ontario and Super Bowl XL
(Marijke Taks) |
Mt. Princeton |
A Comparison of Motives: WNBA Fans vs. Elite Division I Women's Basketball Fans
(Heather Maxwell) |
Mt. Yale |
Motivation Scale for Sport Video Gaming
(Minsoo Kim) |
Mt. Columbia |
| Institutional Giving at NCAA I-AA & Non-Football Division I Institutions: Does Basketball Matter in the Absence of Big-Time Football? (Jeffrey Stinson) |
Mt. Oxford |
| 4:45pm-5:15pm |
The Effect of Self/Team-Image Congruence on Spectator Sport Team Consumption Behaviors and Loyalty Intentions
(Dae Hee Kwak) |
Mt. Wilson |
A Longitudinal Study to Examine Direct Spending Patterns of Participants Involved in a World Class Marathon Event
(Robert Case) |
Mt. Princeton |
Motivators and Constraints: Differences Between Fans and Non-Fans
(Yu Kyoum Kim) |
Mt. Yale |
| Points of Attachment of Gen-Y Video Gamers Associated with the Consumption of Sport Video Games (Beth Cianfrone) |
Mt. Columbia |
| The Anatomy of a Sport Management Sales Class (Tony Lachowetz) |
Mt. Oxford |
| 6pm-7pm |
Presidential Address with Michael Mokwa
Activating Sport Sponsorships
Panel Members:
John Cordova & Derek Thomas |
Mt. Oxford
and
Lobby Level
Mt. Sopris |
| 7pm-8pm |
Opening Reception |
37th -
Pyramid Peak
|
Friday, November 3rd, 2006 |
| Time: |
Event: |
Location: |
| 7:30am-5pm |
Conference Registration |
3rd Floor Foyer |
| 8am-5pm |
Exhibitor Area
|
3rd Floor Foyer
|
| 8am-9am |
Marketing the Organization: Colorado Rockies
(Keil McGregor) |
Lobby Level
Mt. Sopris |
| 9am-9:15am |
Break
|
| 9:15am-9:45am |
The Internationalization of Sports Team Brand: The Case of Football Club Barcelona
(Andre Richelieu) |
Mt. Wilson |
The Pygmalion Conversion of NASCAR: From Beer and Chips to Wine and Cheese
(Carol Bruneau) |
Mt. Princeton |
| Case Study Competition |
Mt. Yale |
| The Hidden Relationship between Team Identification and Purchase Intention of Team Licensed Apparel: The Mediating Role of Perceived Value (Harry Kwon) |
Mt. Columbia |
| Are You Reaching Your Target Market? Gender and Racial Variances on Attitude Towards Endorser-Product Congruency (Match-Up), Perceived Value, and Purchase Intentions as a Result of the Use of Athlete Endorsers (Jessica Braunstein) |
Mt. Oxford |
| 9:45am-10:15am |
Betting Big on a Contrarian Strategy: A Case Study of Sonoma County Horse Racing
(Rich Campbell) |
Mt. Wilson |
| Comparison of Spectators and Franchise Staff Perceptions on Effectiveness of Marketing Techniques Adopted by the Super Basketball League in Taiwan (Steve Chen) |
Mt. Princeton |
| Case Study Competition |
Mt. Yale |
Factors Influencing Consumers Decision on Purchasing Licensed Sport Merchandise (LSM) on the Internet: A Conjoint Experiment
(Doyeon Won) |
Mt. Columbia |
| Reducing Levels of Risk When Choosing Celebrity-Athlete Endorsers: The Creation of a Selection Model (Eric Pepperman) |
Mt. Oxford |
| 10:15am-10:30am |
Break |
| 10:30am-12pm |
How to Better Prepare Sport Management Students for Careers in Sport Sales
(Jim Reese) |
Mt. Oxford |
| 10:30am-11am |
Public Relations, the Fifth P of the Sport Marketing Mix; Or Is It?
(Frederick Battenfield) |
Mt. Wilson |
| Sport Sponsorship in Canada - Bridging the Gap between National Sport Organisations and Corporate Sponsors (Benoit Seguin) |
Mt. Princeton |
| Case Study Competition |
Mt. Yale |
Dimensions of Volunteer Motivation with Special Consideration of Olympic Volunteers
(Chrysostomos Giannoulakis) |
Mt. Columbia |
| 11am-11:30am |
Does Opinion Leadership Mean Providing Information or Influencing Others? Re-examination of the Psychometric Qualities of the Opinion Leadership Scale
(Andrea Petroczi) |
Mt. Wilson |
| The Influence of Product Involvement and Fan Identification on Response to Team Sponsors' Products (Cindy Lee) |
Mt. Princeton |
| Case Study Competition |
Mt. Yale |
| Volunteer Motivation in Non-Profit Sporting Events Within Colorado (Chien-Hsin Wang) |
Mt. Columbia |
| 11:30am-12pm |
Poster Session |
Lobby Level
Mt. Sopris |
| Perceptual Antecedents of Attitude Toward Advertising in Sport: A Comparison of Television Commercials and Virtual Advertising (Gregg Bennett) |
An Exploratory Study of Game Attendance of A Specific Franchise in the Chinese Professional Baseball League
(Chen Chen-Yueh) |
| Marketing Amateur Baseball Players: A Social-Psychological Approach (Joris Drayer) |
| Exploring Brand Positioning in the Context of Sponsorship: A Correspondence Analysis Approach (Todd Hall) |
| CDM vs. MLBAM: The Future of Fantasy Sports Licensing (Joel White) |
Factors Affecting Repeat Attendance Intentions: The Case of a State Sports Event
(Tsuji Yosuke) |
Mountain Dew Image Congruence Piece
(Windy Dees) |
The Mediating Role of Gratitude Toward Sponsors in the Relationship Between Participant Identification with a Cause-Related Sport Event and Attitude Towards Sponsors
(Todd Hall) |
A Statistical Base Predictive Model for NBA Franchise Expansion/Relocation
(Danielle Kushner) |
| 12pm-1:30pm |
Lunch & PRISM Awards
Award Winners:
Eric Nemeth
Dan Mason
|
Lobby Level
Mt. Sopris |
| 1:45pm-2:45pm |
Guest Services Training in the Sport Industry
(R. Brian Crow) |
Mt. Wilson |
| The Influence of Gender on Sponsorship Recognition (Heather Maxwell) |
Mt. Princeton |
| The Role of Internet Content for Creating Attraction to Sporting Events (Dan Funk) |
Mt. Yale |
An Examination of How Service Contributes to Satisfaction and Retention of Athletic Donors
(T. Christopher Greenwell) |
Mt. Columbia |
| Branding Destinations Through Sport Events: Case Study Torino, Italy (Lisa Delpy Neirotti) |
Mt. Oxford |
| 2:15pm-2:45pm |
The Sponsorship of Country-based Mega-Events: Propositions from Product-Country Image Research (Norm O'Reilly) |
Mt. Wilson |
Futuristic Golf: A Game for the Future
(Edgar Shields) |
Mt. Princeton |
| Easy Target: Legal Issues in Sport Website Accessibility (John Grady) |
Mt. Yale |
“National Champions: What Do We Do Now?” Marketing Implications after Winning a National Championship
(Michelle Gacio Harrolle) |
Mt. Columbia |
| A Study of Attitudinal Brand Loyalty Variables of Licensed Sports Products Purchasing Behaviors (Soonhawn Lee) |
Mt. Oxford |
| 2:45pm-3pm |
Break |
| 3pm-4pm |
Developing Marketing Partnerships
Moderator: Bill Sutton
Panel Members:
Paula Hanson
Michel Desbordes
Steve Saunders |
Lobby Level
Mt. Sopris |
| 4:15pm-4:45pm |
Communicating in Crisis: A Case Study of Media Management and its Marketing Implications (Galen Clavio) |
Mt. Wilson |
| The Proposed Relationship between Beliefs about and Attitude toward Advertising through Sport (Do Young Pyun) |
Mt. Princeton |
| Segmenting the Selling of Sponsorship of League Sports Properties: The NFL Beer Market (John Fortunato) |
Mt. Yale |
| Contemporary Issues Facing Interscholastic Sports: Marketing Implications for Athletic Directors (Eric Forsyth) |
Mt. Columbia |
| 4:15pm-5:45pm |
Publish and Flourish: Strategies for Writing and Publishing Scholarly Works (Dan Drane) |
Mt. Oxford |
| 4:45pm-5:15pm |
Ethical Decision-Making in Sports Marketing: Links between Conflict and Conscience
(Mark Pritchard) |
Mt. Wilson |
| Evaluating Corporate Sponsorship: A Case Study on the Australian Open Tennis and Kia Motors (Han Kil Shin) |
Mt. Princeton |
The Influence of Data Quality Factors on Sports Website Visitors' Satisfaction
(Hyun-Duck Kim)
|
Mt. Yale |
| An Analysis of the Working Relationships between In-house and Outsourced Sports Marketing Departments in NCAA Division I-A College Athletics (Gregory Driscoll) |
Mt. Columbia |
| 6pm |
Reception |
TBA |
Saturday, November 4th, 2006
|
| Time: |
Function: |
Location: |
| 7:30am-12pm |
Registration |
3rd Floor Foyer |
| 8am-5pm |
Exhibitor Area
|
3rd Floor Foyer |
| 8am-9am |
Market Demand Factors Associated with the Attendance of Major League Baseball Spring Training Games
Introduction by: Dan Migala
Presented by: Shawn Hunter
(AEG Sports)
|
Lobby Level
Mt. Sopris |
| 9am-9:15am |
Break
|
| 9am-4pm |
SMA Career Day
|
2nd Floor
Maroon Peak
|
| 9:15am-9:45am |
Market Demand Factors Associated with the Attendance of Major League Baseball Spring Training Games (Jessica Braunstein) |
Mt. Wilson |
A Model Examining Relationships among Team Identification, Sport Spectator Motives, Perceived Service Quality, and Satisfaction
(Li-Shiue Gau) |
Mt. Princeton |
| Sport Event Security (Dennis Phillips) |
Mt. Yale |
Measuring Performance in Collegiate Athletics: Conceptualizing Beyond Convention
(John Eaton) |
Mt. Columbia |
An Analysis of Athletic Donor Valuation of Fundraising Benefits of Current University of North Carolina, Chapel Hill Rams Club Donors
(Nathan Tomasini) |
Mt. Oxford |
| 9:45am-10:15am |
Building the Brand Equity of a College Sports Program: The Case of Université Laval’s Rouge et Or (Andre Richelieu) |
Mt. Wilson |
| An Examination of Motives for Attendance in Collegiate Wrestling (Coyte Cooper) |
Mt. Princeton |
| Communicating with Different Customer Segments: A Case from Minor-League Baseball (T. Christopher Greenwell) |
Mt. Yale |
| Social Change in Big-Time College Sport: A Social Marketing Perspective (John N. Singer) |
Mt. Columbia |
“You Can Host the Games, But …”: Exploring the Use of the Ambush Marketing Protection Requirements in the Host-City/Country Bid Process for Major Sporting Events
(Steve McKelvey) |
Mt. Oxford |
| 10:15am-10:30am |
Break
|
| 10:30am-11am |
Determinants of Attendance: The Predictive Value of Team Identification, Past Attendance, and Attendance Intentions (Galen Trail) |
Mt. Wilson |
| An Exploration of Brand Equity in Taiwan Professional Baseball (Chia-Ying (Doris) Lu) |
Mt. Princeton |
Marketing a New Entity: The Kingz Have Been Lanced – Will the Knights Rein?
(Trish Bradbury) |
Mt. Yale |
| The Effect of Satisfaction Factors and Team Identification on Different Fan Behavior Intentions (Ya-i Wang) |
Mt. Columbia |
| The Importance of Sport Participation in the Lives of Children: Fighting the Obesity Epidemic in the U.S. (Patricia Kennedy) |
Mt. Oxford |
| 11am-11:30am |
Ambush Marketing: Does Involvement in the ING New York City Marathon Effect Attitude?
(Steve McKelvey) |
Mt. Wilson |
Exploring the Role of Brand Trust on the Relationship between Brand Associations and Brand Loyalty in Sport and Fitness
(Kevin Filo) |
Mt. Princeton |
To Market Real Life Sport Games through Sport Video Games: An Examination of Casual Relationships among Sport Video Game Interest and Sport Game Interest
(S. Roger Park) |
Mt. Yale |
Development of a Selection Schema for Celebrity Athlete Endorsements
(David Stotlar) |
Mt. Columbia |
The Effect of Roster Turnover on Attendance in the National Basketball Association
(Alan Morse) |
Mt. Oxford |
| 12pm-1:30pm |
Lunch
|
Lobby Level
Mt. Sopris |
| 1:45pm-2:15pm |
Evaluating the Effectiveness of Metadiscrete Sales Training Programs (Richard Southall) |
Mt. Wilson |
| Enhancing Identification Through Brand Characteristics and Brand Relationship Strength (Todd Donovan) |
Mt. Princeton |
Brand Personality Agreement: Implications for Collegiate Sport Sponsorship
(Patrick Walsh) |
Mt. Yale |
| 1:45pm-3pm |
Developing a Collaborate Sport Marketing Research Project: The Olympic Games and Vancouver 2010 (Cheri Bradish) |
Mt. Columbia |
| “Gay Market goes Mainstream”: A Discussion on the Gay and Lesbian Consumer Revolution in Sport (Sonja Lilienthal) |
Mt. Oxford |
| 2:15pm-2:45pm |
Conceptual Framework for Future NASCAR Sponsorships and Marketing Efforts: An Integration of Relationship Marketing and the Consumer Hierarchy (Amanda Clayton) |
Mt. Wilson |
Positioning Club Sports Based on Achievement Orientation to Reach the “Tween” Segment (Marlene Dixon)
|
Mt. Princeton |
An Analysis of the Relationship between Athletic Expenditures and Success of Olympic Sports Teams at NCAA Division I Institutions
(Samuel Albert) |
Mt. Yale |
| 3pm-3:30pm |
The Impact of Asian emergence in the Ladies Professional Golf Association (LPGA): A Case Study of Anheuser-Busch and its Sponsorship Objectives and Strategies (J. Andrew Choi) |
Mt. Wilson |
| Conceptualizing the Branding of a Head Coach (Jeff Mott) |
Mt. Princeton |
| Scandal in Sport: Perspectives and Framework Development (Stephanie Hughes) |
Mt. Yale |
| The Development of a Scale to Measure Managerial Factors Affecting Team Identification (Jin-Long Chen) |
Mt. Columbia |
| Will You Renew? Drivers and Strategies for Season Ticket Holder Retention in a Professional Franchise (Jim Kadlecek) |
Mt. Oxford |
| 3:30pm-4pm |
A Conceptual Framework of the Drivers of Customer Equity in Professional Spectator Sports (Daniel Sweeney) |
Mt. Wilson |
Playing the Game: The Role of Sport Attributes in Destination Image Formation
(Debra Pace)
|
Mt. Princeton |
| Motivational Differences between Teams within the Same Division at Different Levels of National Recognition (Haylee Uecker) |
Mt. Yale |
Managerial Responsibilities of the NCAA Division I-A Athletic Directors
(Joon Young Han) |
Mt. Columbia |
A Team-by-Team Analysis of Optimal Variable Ticket Pricing in Major League Baseball
(Chad McEvoy) |
Mt. Oxford |
| 4pm-5:15pm |
Annual General Business Meeting |
Lobby Level
Mt. Sopris |
| 6pm-6:30pm |
Reception
|
Pyramid Peaks
37th Floor |
| 6:30pm-8pm |
Presidential Banquet & Awards |
Pyramid Peaks
37th Floor |
CAREER DAY FOR STUDENTS,
Saturday, November 4th, 2006
|
| 7am-8am |
Registration |
3rd Floor Foyer |
| 8am-9am |
Shawn Hunter,
President & CMO, AEG Sports |
Lobby Level
Mt. Sopris |
| 9am-10am |
Opening Q&A Session with Shawn Hunter
Topic: Jobs and the Industry |
2nd Floor
Maroon Peak |
| 10am-10:15am |
Welcome by Mark Tudi, MVP SportSearch |
2nd Floor
Maroon Peak |
| 10:15am-11am |
Developing Career Paths presented by
Bill Sutton, Bill Sutton & Associates |
2nd Floor
Maroon Peak |
| 11am-12pm |
Breaking Into the Industry (Panel with Q&A)
Panel:
Laura Cisco, Green Gables Country Club
Curtis Webb, Global Spectrum
Corrie Sears, Nelligan Sports Marketing
Lee Twarling, Denver Broncos
Gretchen Hurst, USA Hockey |
2nd Floor
Maroon Peak |
| 12pm-1:30pm |
Lunch |
TBD |
| 1:30pm-2:30pm |
Sports Opportunities presented by
Mark Tudi, President of MVP SportSearch |
2nd Floor
Maroon Peak |
| 2pm-4pm |
Job Interviews and Job & Internship Information Sessions
Jan Schnittger, USOC Human Resources
Kroenke Sports
Colorado Rockies
Denver Broncos
Broomfield Sports
...more to be announced! |
2nd Floor
Maroon Peak |
