SMA III - Speaker Biographies
2005 Conference Links:
Contact Information

SPEAKERS
Rick Welts President & Chief Operating Officer, Phoenix Suns
Andy Dolich President of Business Operations, Memphis Grizzlies
Ray J. Artigue, Sr. Senior VP of Marketing, Phoenix Suns
Jeff Eisenberg President, Manchester Monarchs
Douglas Moss President & Chief Operating Officer, Phoenix Coyotes
Rich Dozer President, Arizona Diamondbacks
Jeff Moorad General Partner, Arizona Diamondbacks
Derrick M. Hall Senior VP of Communications, Arizona Diamondbacks
Steve Hank CRM Development Director, Arizona State University
Timothy Greenwell Senior VP of Sales & Marketing, Troon Golf
John M. Cordova Director, Sports Transaction Management, Coca-Cola
John Walker Senior VP of Business Development, Phoenix Suns
John K. Solheim VP of Engineering, PING, Inc.
Mark Tudi President/CEO, SportSearch
Julie Atherton Executive Director of Human Resources, Phoenix Coyotes
Greg Mason Director of Marketing & Sales, HEAD/Penn Racquet Sports
Dr. Bill Sutton Professor, University of Central Florida & Consultant, NBA.
Steve Ryan Senior Director, Business Development, Arizona Cardinals
Mike Bucek Senior VP & Chief Marketing Officer, Phoenix Coyotes
Jim Van Stone Senior VP of Ticket Sales & Services, Phoenix Coyotes
Lynn Agnello Senior VP of Marketing Partnerships, Phoenix Suns

Rick Welts

President and Chief Operating Officer,
Phoenix Suns

As president and chief operating officer, Rick Welts supervises all business operations of the Phoenix Suns and oversees the club’s interests in Phoenix Arena Development, managing company of America West Arena, and Phoenix Arena Sports, owning entity of the Phoenix Mercury (WNBA) and Phoenix Roadrunners (East Coast Hockey League). He enters his fourth season with the organization... Learn more about Rick Welts.


Andy Dolich

President of Business Operations,
Memphis Grizzlies

Andy Dolich is a proven sports industry executive with a successful track record of achieving turnarounds on behalf of franchises facing both performance and marketing challenges. He has been responsible for the overall day-to-day functioning of the business and marketing side of the Grizzlies since being appointed as President of Business Operations by team owner, Michael Heisley, in May of 2000... Learn more about Andy Dolich.


Ray J. Artigue, Sr.

Senior Vice President of Marketing,
Phoenix Suns

Ray J. Artigue was born and raised in Phoenix, Arizona and except for a two-year stint in Chicago, has lived in the Valley of the Sun all of his life. He is presently Senior Vice President of Marketing for the Phoenix Suns basketball team, where he directs all sales and marketing efforts on behalf of that NBA franchise... Learn more about Ray J. Artigue, Sr.


Jeff Eisenberg

President,
Manchester Monarchs

Jeff Eisenberg joined the Manchester Monarchs as President in September of 2000. He was the first employee of the team, launching the organization from the ground up and quickly establishing the franchise as an integral part of Manchester and the state of New Hampshire... Learn more about Jeff Eisenberg.


Douglas Moss

President, Chief Operating Officer &
Alternate Governor,

Phoenix Coyotes and Coyotes Charities

On Dec. 10, 2002, Douglas Moss was named president and chief operating officer of the Phoenix Coyotes and Coyotes Charities.  Moss represents the Coyotes at the NHL level as alternate governor and also serves as governor of the Arizona Sting. Moss’ responsibilities include overseeing the naming rights strategies for Glendale Arena and Westgate City Center as well as all business operations for the Coyotes, the Arizona Sting and Glendale Arena... Learn more about Douglas Moss.


Rich Dozer

President, Arizona Diamondbacks

Named team President on March 9, 1995, the energetic Rich Dozer has kept the family name prominent in Major League baseball circles. Raised in a baseball environment, his father Dick Dozer was a nationally renowned sportswriter, covering both the Chicago Cubs and White Sox for the Chicago Tribune. In taking advantage of every opportunity to spend time with his growing boy, Dick allowed his son to accompany him to spring training, where Rich lived out any young man’s dream serving as a bat boy for each team... Learn more about Rich Dozer.


Jeff Moorad

General Partner, Arizona Diamondbacks

One of the most recognizable names in professional sports, Jeff Moorad brought over 20 years of sports management experience to Arizona on August 6, 2004, when he was named a member of the executive team of the Diamondbacks. The career change was finalized when the Office of the Commissioner formally approved Moorad as a General Partner in the Diamondbacks’ ownership group. Armed with a wealth of experience in Major League Baseball on the player side of the table, Moorad plays as active role in the day-to-day operation of the franchise, lending his expertise to Ken Kendrick, who oversees the General Partnership... Learn more about Jeff Moorad.


Derrick M. Hall

Sr. Vice President of Communications,
Arizona Diamondbacks

The 2005 season marks Derrick Hall’s first year as Senior Vice President of Communications for the Arizona Diamondbacks, a position he was appointed to on May 23. He is responsible for all team communications, public relations and crisis communications, and oversees the departments of media relations, corporate communications and publicity, community affairs, broadcasting, training centers and camps, publications, and game operations and entertainment... Learn more about Derrick Hall.


Steve Hank

CRM Development Director,
Arizona State University

Steve Hank received his undergraduate degree from the University of Notre Dame and an MBA in Sports Business from Arizona State University. As the Executive Director of "The Shirt" project, a fundraiser done in conjunction with the Notre Dame Football Program and the Athletic Department, Steve increased unit sales over 600% in his first year to over 43,000 units while increasing profits over 700%. Upon graduation, Steve joined the Chicago Bulls Professional Basketball Team where he marketed print and arena advertising and assisted in the development of promotional and signage packages. This position led him to Leo Burnett USA managing sports media affairs for Reebok International. At Leo Burnett, Steve directed Reebok's media campaign for the Atlanta Olympics along with supervision of the media for the Sports & Fitness and Outdoor product lines. In 1996, Steve became President of Direct Satellite Services and Home Theater, a nationwide satellite television direct marketing firm. At Direct Satellite, he improved the company's DIRECTV sales ranking from dead last (#26,000) to #37 within two years by focusing on database marketing and targeted sales programs. A desire to return to collegiate athletics has led Steve to the Intercollegiate Athletics Department at Arizona State University where he directs all Marketing, CRM and revenue generation efforts. Steve lives in Chandler, Arizona with his wife Stefanie and their two children, Michelle and Sydney.


Timothy J. Greenwell

Sr. Vice President, Sales & Marketing,
Troon Golf

Tim Greenwell has more than 18 years’ sales and marketing experience in the golf industry including marketing positions with the PGA of America and the Arizona Golf Association. He has been with Troon Golf since 1997 and is responsible for the development of all advertising, sales, marketing, and public relations strategies for the company and each of its facilities. He is a graduate of Arizona Statue University and maintains a handicap of 2 strokes.

Troon Golf is the world’s leading developer and manager of high-end golf. Currently, the company has over 170 golf courses, located in 27 American states and 18 countries under management or ownership. Troon has over 7000 employees including over 120 corporate employees based in Arizona, Japan, Italy, and Australia.


John M. Cordova

Director, Sports Transaction Management,
The Coca-Cola Company

John Cordova has been a part of the sports business industry for over twenty years – beginning in the early 1980’s when sports marketing burst onto the scene as the newest trend in breakthrough brand marketing strategy. From a wide variety of sports roles within league, team and sponsor organizations, John has been fortunate to construct one of the more diverse resumes in the industry... Learn more about John Cordova.


John Walker

Senior Vice President, Business Development,
Phoenix Suns and America West Arena

John Walker is in his sixth season with the Phoenix Suns organization, and was recently promoted to Senior Vice President of Business Development – April, 2005. In this role, he is responsible for strategic planning, ticket operations, ticket sales, suite sales and customer retention programs, as well as all customer relationship management (CRM) initiatives for the Phoenix Suns (NBA), Phoenix Mercury (WNBA), Arizona Rattlers (AFL), Phoenix Roadrunners (ECHL), America West Arena and the Dodge Theatre... Learn more about John Walker.


John K. Solheim

Vice President, Engineering,
PING, Inc.

John K. Solheim, Vice-President of Engineering for PING Inc, graduated summa cum laude from Arizona State University in 1996 with a degree in Mechanical Engineering. In 2001, he completed an Executive MBA degree from ASU... Learn more about John K. Solheim.


Mark Tudi

President & CEO,
SportSearch

Mark Tudi is the Founder and CEO of SPORTSEARCH, with its primary business activities being retained executive recruitment and Human Resource consulting. Founded in 1990, SPORTSEARCH specializes in sourcing the critical layer of management and customized search assignments, focused in the Sports, Entertainment and Leisure Time industries... Learn more about Mark Tudi.


Julie Atherton

Executive Director of Human Resources,
Phoenix Coyotes and Arena Management Group

Julie Atherton has 15 years of experience in the area of human resources and begins her third year as the Executive Director of Human Resources for the Phoenix Coyotes and Arena Management Group... Learn more about Julie Atherton.


Greg Mason

Director of Sales and Marketing (U.S.),
HEAD/Penn RACQUET SPORTS

Greg Mason has spent over 25 years in the sporting goods industry in a variety of management roles. He has spent the last five years at HEAD/Penn Racquet Sports where he serves as Director of Sales and Marketing for the US market. In the marketing portion of this role he is responsible for all marketing, product development and promotions for the HEAD and Penn brands in the USA. In the sales portion of the position he directs the US sales force and sales management team calling on retailers of all types nationwide...
Learn more about Greg Mason.


Dr. William Sutton

Associate Director & Professor,
DeVos Sport Business Management Program,
University of Central Florida (UCF)

Consultant, National Basketball Association

Dr. William A. Sutton joined the University of Central Florida ’s DeVos Sport Business Management Program in January 2004 as associate director and professor. Prior to joining the DeVos Program, he was a professor in the Department of Sport Studies at the University of Massachusetts – Amherst and also served as vice president of team marketing for the National Basketball Association. Sutton continues his work with the NBA on a consulting basis, assisting NBA and WNBA teams with marketing-related functions including sales, promotional activities, market research, advertising, customer service, strategic planning and staffing... Learn more about Bill Sutton.


Steve Ryan

Senior Director, Business Development,
Arizona Cardinals

Steve joined the Arizona Cardinals in the spring of 2004 as the Senior Director of Business Development, where he is responsible for the development of fully-integrated corporate sponsorships for the Cardinals and the Cardinals New Stadium. Cardinals corporate sponsorships may include signage, media, consumer promotion and activation programs, hospitality, suites, special events, community relations initiatives and more... Learn more about Steve Ryan.


Michael Bucek

Senior Vice President & Chief Marketing Officer,
Phoenix Coyotes, Arizona Sting, Glendale Arena

Michael Bucek enters his second year with the Coyotes as the club’s senior vice president and chief marketing officer. Bucek oversees marketing, broadcasting, branding, community relations, fan development, licensing, advertising and promotions for the Phoenix Coyotes, Arizona Sting (National Lacrosse League) and Glendale Arena.... Learn more about Michael Bucek.


Jim Van Stone

Senior Vice President, Ticket Sales & Services
Phoenix Coyotes

Jim Van Stone enters his first season as the team's Senior Vice President of Ticket Sales and Services. Van Stone began his career with the Philadelphia Flyers and 76ers where during his seven years with the organization he advanced from an intern to the position of vice president of ticket sales for both Comcast-Spectacor sports teams... Learn more about Jim Van Stone.


Lynn Agnello

Senior Vice President, Marketing Partnerships
Phoenix Suns

Lynn Agnello enters her 5th season with the Phoenix Suns as the Senior Vice President of Marketing Partnerships. Responsible for managing the Partnership Sales Department, Agnello supervises a team of 12, which includes Account Executives as well as the Partnership Activation Specialists who service the sponsorship partner’s contracts. Agnello’s primary responsibility is generating revenue through selling partnership packages which include radio, TV, cable, print, website, signage and promotional elements... Learn more about Lynn Agnello.





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Sport Marketing Association
  Updated 11/15/2005
Sport Marketing Association
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