A Hierarchical Model of Service Quality in the Spectating Sport Industry

Differences in Perceptions of the Sport Service Ex-perience: A Replica-tion and Extension

Neale, Larry,
U. of Western Australia

Christopher Rowlands,
U. of Western Australia

Carol Brandon,
U. of Western Australia

The Effects of Service Quality on Customer Satisfac-tion and Repur-chase Intention in the Korean Profess-ional Basketball League

Hyun-Duck, Kim,
Arkansas State U.

Taek-Ki Jeoung,
Kyung-Hee U.

Seok-Ho Song,
St. Thomas

SESSION #2-2

Sport Sponsorship as a Strategic Investment in China

Yang, Sheena Xinquan,
U. of British Columbia

Naming Rights in the Windy City

Jon Mills, U. of Alabama

Tarnished Stars: The Stock Price Impact When an Athlete Sponsor is Accused of a Scandalous Act

Guillory, Patrick,
Berry College

SESSION #2-3

The Marketing Trend of Online Sport Education: Added Values

Chen, Steve,
Morehead State U.

Louis Marciani,
U. of Southern Mississippi

Cynthia Ryder [United States Sports Academy]

David Allen,
U. of Southern Mississippi

Integrating Information Technology (IT) in Sport Marketing Courses

Letter, Greg,
Adelphi U.

Jaime Orejan,
Elon U.

Marketing College-Level Physical Activity Basic Instruction Programs: The Need for Better Customer Service

Crawford, Scott,
U. of Louisville

Christoper Greenwell,
U. of Louisville

SESSION #2-4

Promotion of After School Programs through Effective Fundraising and Community Partnership

Kim, DaeHyun,
U. of Florida

James Zhang,
U. of Florida

Yu Kyoum Kim,
U. of Florida

Dan Connaughton,
U. of Florida

After-School Sports Programs: Targeting and Reaching the “Tween” Segment

Pace, Debra Ann,
U. of Nevada Las Vegas

Satisfaction Toward the Quality of After School Enrichment Programs: The Perspective of Parents

Cianfrone, Beth A.,
U. of Florida

James J. Zhang,
U. of Florida

David S. Fleming,
U. of Florida

Dan P. Connaughton,
U. of Florida

Eddie T.C. Lam,
Cleveland State U.

SESSION #2-5

Rolling like the Stones: An analysis of The Rolling Stones ticket sales and potential applications for sport marketing

Campbell, Rich,
Sonoma State U.

Factors Influencing Minor League Sport Consumption: A Comparison of Season Ticket Holders versus Casual Fans

Motives and Points of Attachment by Season Ticket Status: A Case Study on the ACHA

Lee, Donghun,
U. of Florida

Trail, Galen,
U. of Florida