SESSION #9-1

Teaching with Case Method: Developing Critical Skills for Sport Marketing Students

Miller, John,
Texas Tech U.

Frank Veltri,
Metro State College

Andy Gillentine,
U. of Miami (FL)

Integrating Experiential Learning in Sport Marketing Curriculum

Orejan, Jaime,
Elon U.

Greg Letter,
Adelphi U.

Dan Drane,
U. of Southern Mississippi

Maya Glover,
Adelphi U.

Marketable Skills: A Human Resources Assessment of Essential Sport Business Skills

SESSION #9-2

Masculinity and Sexuality in Advertising in Sports Publications: A Four Country, Cross-Cultural Examination

Albers-Miller, Nancy D.,
Berry College

Peter B. Stuettgen,
Berry College

Sports Figures as Endorsers: An examination of the Effect of Consumers’ Ethnicity and Gender on Advertising Effectiveness

St. James, Melissa, California State U. Dominguez Hills

James Swartz,
California State Poly U. – Pomona

Advertising during sports telecasts: Should children be watching?

Dalakas, Vassilis, Northern Kentucky U.

Todd M. Schlensker ,
Northern Kentucky U.

SESSION #9-3

A Proposed Model of Attitude toward Advertising through Sport

Pyun, Do Young,
Florida State U.

Differential Effects of Television Commercials, Athlete Endorsements, and Venue Signage During a Televised Action Sports Event

Cianfrone, Beth,
U. of Florida

Publicity as News in the Field of Sport Communication: An analysis of media relations managers and the media at the major league level

Miloch, Kimberly, Indiana U.

Paul Pedersen,
Indiana U.

David Pierce,
Indiana U.

SESSION #9-4

Predicting Sport Spectatorship Behaviors: The Role of Personal Investment

Merz, Russ,
Eastern Michigan U.

Comparing the Perceptions of Marketing Tech-niques Used to Increase Home Game Attendance for NBA Ticket Holders and Direc-tors of Marketing

Dick, Ron,
James Madison U.

Brian Turner,
Ohio State U.

A Feasibility Project for Increasing Home-game Attendance of the Mobile Bay Bears

Chen, Steve,
USSA

Ken, Shih-Kuei Huang ,
USSA

Bill Shanahan,
Mobile BayBears Baseball

SESSION #9-5

Atlantic Coast Conference (ACC) Division I-A Football Student-Athletes’ Perceptions of Opportunities and Barriers Concerning Employment in the Coaching Profession

Tomasini, Nathan,
UNC

Edgar W. Shields, Jr.
U. of North Carolina

The Effects of Using Dartfish Software for Performance Analysis in Major League Baseball

The Impact of a New Major League Baseball Team on a Minor League Team's Attendance