SESSION #8-1

Teenage motivations for sport related consumption in Australia

Summers, Jane,
U. of Southern Queensland

Melissa Johnson Morgan U. of Southern Queensland

Ranganai Kanoyangwa ,
Univeristy of Southern Queensland

Comparing the Motives of Japanese and United States Sport Consumers

James, Jeffrey,
Florida State U.

Hirotaka Matsuoka,
Biwako Seikei Sport College

Stephen Ross,
U. of Minnesota

Junya Fujimoto,
Biwako Seikei Sport College

Replication and Validation of the Fan and Spectator Model

Harrolle, Michelle Gacio
U. of Florida

Galen T. Trail,
U. of Florida

SESSION #8-2

Can We Teach Old Dogs to Learn New Tricks? A Study of Senior Golfers’ Preference Toward Online Application and Satisfaction Toward Senior Golf Tournaments

Zhang, Mark,
USSA

Dan Drane,
U. S Mississippi

Steve Chen,
USSA

Never Taken for Granted: Functional Locations of Race and Ethnicity to Predict Market Behavior in Sport Business

Pan, David, Northeastern State U.

Correlates of Brand Loyalty in the Service Sector: Applications in Major League Baseball

Bristow, Dennis,
St. Cloud State Universtiy

Kenneth Schneider,
St. Cloud State U.

SESSION #8-3

The Nature of Constraints to Attendance

Pritchard, Mark,
Arizona State U.

Examining the interactive effects of consumer attitude toward an event and attitude toward commercialization on future attendance intentions

Dees, Windy,
Texas A&M U.

Television Broadcasting and Attendance in NCAA Division I-A

McEvoy, Chad,
Illinois State U.

SESSION #8-4

Marketing Triathlon Events: An Examination of Demographics

Exploring the Relationship between Personality and Participation in Promotional Games

Mahan, Joseph,
U. of Maryland

Sport Participants as Consumers: Why the Corporate World Should Love the Sport of Triathlon

Dobie, Kathryn,
North Carolina A&T State U.

SESSION #8-5

Financial challenges of club sports programs: Capitalizing on marketing and sponsorship opportunities

Gorham, Jebediah,
U. of Northern Colorado

Consumer Behavior Characteristics Associated with the Selection of Extreme Sports Alternatives

Landers, Myles,
Berry College

Generation Y Participation Patterns and Consumer Behaviors in Extreme Sports in Wisconsin