SESSION #6-1

Validating a Scale for Measuring Sports Fan Rituals

Neale, Larry,
U. of Western Australia

Consumer behavior and language: A study of the fan

Sweeney, Daniel,
Florida State U.

James Weese,
U. of Western Ontario

Sport Consumer Behavior: A Test for Group Differences

Trail, Galen,
U. of Florida

Matt Robinson,
U. of Delaware

Yu Kyoum Kim,
U. of Florida

SESSION #6-2

Looking For Sponsorships?: Look No Farther Than eBay

Veltri, Frank,
Metro State College

A Call for Sponsorship Research on the Mega-Sponsee

McCarthy, Larry,
Seton Hall

Norm O'Reilly,
Ryerson U.

Benoit Seguin,
Universite D' Ottawa

Mark Lyberger,
Ryerson U.

The American Perspective on Sports Sponsorship

Fullerton, Sam,
Eastern Michigan U.

SESSION #6-3

The influence of event site continuity on selected customer attributes

Miller, Jason,
U. of Louisville

T. Christopher Greenwell U. of Louisville

Dylan Naeger,
U. of Louisville

Event Marketing Based on Economic Impact Analysis

Rascher, Daniel,
U. of San Francisco

Richard Irwin,
U. of Memphis

Team Performance, Market Characteristics, and Attendance in the English Premier League: An Econometric Analysis of Panel Data

Pan, David, Northeastern State U.

John A.W. Baker,
SIU

Zhen Zhu,
U. of Central Oklahoma

Elesa Argent,
Southern Illinois U. Edwardsville

SESSION #6-4

Case Study: Old Facilities, New Uses - The Evolution of Use and Marketing for Older Sport Facilities

Schwarz, Eric,
Daniel Webster College

Seasonal Staffing Challenges of Sports Venues

Newman, Eric,
California State U. -
San Bernardino

Donald Drost,
California State U. -
San Bernardino

Subsidizing a new stadium: Gauging public sentiment through Letters to the Editor

Pierce, David,
Indiana U.

SESSION #6-5

Star Athletes and Admissions Applicants in NCAA Division I-A

Yao Ming as a Polysemic Symbol: Creating an Icon

Xiaoyan Xing,
U. of Texas at Austin

Dimensions of Athletic Star Power: The Consumer Perspective

Braunstein, Jessica,
U. of Florida