Friday, November 11th, 2005
3:05pm - 4:20pm
Academic Sessions #5-1 to #5-5 |
| Description: |
Presenters: |
Room
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SESSION #5-1
Ambushing "The Big Game": Analyzing the NFL's Avenues of Legal Recourse
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McKelvey, Steve,
U. of Massachusetts Amherst |
Xavier Room |
Ace in the Hole: Contract Issues in Hole-in-one Promotional Contests |
Hardin , Rob,
U. of Tennessee
Jim Bemiller,
U. of Tennessee |
Xavier Room |
Sport Marketing Reality |
Marciani, Lou,
U. of Southern Mississippi
Dennis Phillips,
U. of Southern Mississippi
Dan Drane,
U. of Southern Mississippi |
Xavier Room |
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SESSION #5-2
Sport Sponsorship as a Strategic Investment: Brand Equity
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Sparks, Robert,
U. of British Columbia
Sheena Xinquan Yang, U. of British Columbia |
Dolores Room |
Nike and Action Sports |
White, Joel,
U. New Mexico
Han Kil Shin,
U. New Mexico |
Dolores Room |
Novel Effects of Previous Use of Brands and Viewing Frequency on Sponsorship Effectiveness of Televised NCAA Football and Basketball Tournament Games |
Byon, KunWung,
U. of
Florida
James Zhang,
U. of Florida |
Dolores Room |
|
SESSION #5-3
Team rewards program: A case study of a college
|
Jay Roberts,
Texas A&M U.
Bennett, Gregg,
Texas A&M U.
Ferreira, M.,
Texas A&M U. |
Colonnade Room |
Institutional and Donor Characteristics as Determinants of the Influence of Athletic Success on Institutional Giving |
Stinson, Jeffrey L.,
North Dakota State U.
Dennis R. Howard,
U. of Oregon |
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Comparing parent and sub-brand associations in college athletics |
Ross, Stephen,
U. of Minnesota
Seungbum Lee,
U. of Minnesota |
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SESSION #5-4
The effect of extrinsic cues on perceived quality and perceived value in ski product
|
Han, Jin-Wook,
Florida State U.
Harry Kwon,
Florida State U. |
Cavetto Room |
The Identification of Benefit Needs of Public Golf |
Lee, Ching Mi,
U. of Minnesota |
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The Relationship between Draft Position and Success in the National Basketball Association (NBA): An Early Entry Decision Factor
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Shields, Jr , Edgar W., U. of North Carolina
LJ Hepp,
Stanford U.
Nathan Tomasini,
UNC |
Cavetto Room |
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SESSION #5-5
Did the Steroid Scandal Hurt Professional Baseball? A Survey of Minor League Baseball Fans
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Newman, Eric,
California St University San Bernardino
Frederick Hebein,
California State U. -
San Bernardino |
Campanile Room |
Effect of Sanction on NCAA Division I Football Program Revenues and Marketing Implications |
Walker, John,
American West Arena
David Pan,
Northeastern St. U.
Trent Gabert,
U. of Oklahoma |
Campanile Room |
To forgive and forget: A case study on the impact of a reputational crisis on an Australian Rugby League team |
Volkov, Michael,
U. of Southern Queensland
Jane Summers,
U. of Southern Queensland
Melissa Johnson-Morgan,
U. S. Queensland |
Campanile Room |