Friday, November 11th, 2005
1:40pm - 2:55pm
Academic Sessions #4-1 to #4-5 |
| Description: |
Presenters: |
Room
# |
SESSION #4-1
An Exploratory Examination of the College-Student Transplant Fan
|
Reese, Jim,
Ohio U.
Christopher Moberg,
Ohio U. |
Xavier Room |
NCAA Division I Women’s College Basketball Fans: Are the fans breaking the “Brady Bunch” mold? |
Maxwell, Heather,
U. of Minnesota |
Xavier Room |
The psychological attachment to the athletic program and the intention for athletic branded product purchasing of small-college athletic spectators/fans |
Huang, Ya-chen,
St. John's College, Institute of Technology
(Taiwan)
Steve Chen
Morehead State U.
Doug Mosley
Spring Hill College |
Xavier Room |
|
SESSION #4-2
Evaluating Sports Sponsorships Through Media Impressions
|
Fortunato, John,
U. of Texas at Austin
Mason Yost,
U. of Texas at Austin |
Dolores Room |
Licensed Sport Merchandise Consumption: Psychometric Properties of the MVS, PRS, and PERVAL Scales |
Lee, Donghun,
U. of Florida
Trail, Galen,
U. of Florida
Hyungil Kwon
Florida State U.
Dean Anderson,
U. of Florida |
Dolores Room |
Measuring Sponsorship Return on Investment: A Need for Quantitative Analysis |
Brown, Matthew, S.Carolina
Daniel Rascher,
U. of San Francisco
Chad McEvoy,
Illinois State U.
Mark Nagel,
U. of San Francisco |
Dolores Room |
|
SESSION #4-3
Toronto Maple Leafs vs. Football Club Barcelona : How two legendary sports teams build their brand equity
|
Richelieu , André, Université Laval
Frank Pons
U. of San Diego |
Colonnade Room |
Branding Collegiate Athletics and Collegiate Athletic Teams: An Exploratory Study |
Funkhouser, Lindsay,
U. of Texas at Austin
B. Christine Green,
U. of Texas at Austin
Laurence Chalip,
U. of Texas at Austin |
|
Climbing the Mountain: The Atlanta Hawks and Thrashers |
Branch, Jr., Dallas,
West Virginia U. |
|
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SESSION #4-4
An analysis of sport websites as a marketing tool and more: An examination of sport summer camp websites
|
Fountain, Jeffrey,
Nova Southeastern U.
Jebediah Gorham,
U. of Northern Colorado |
Cavetto Room |
A Content Analysis Study of the Professional Golf Associations’ Websites |
Shin , Hongbum,
U. of New Mexico
Hyun-Duck Kim,
U. of Arkansas |
|
A Structural Model of Relationships among Web Quality, Satisfaction, Loyalty, and Behavioral Intention of Sport Fans
|
Hur , Youngjin, Washington State U.
Yong Jae Ko,
Washington State U. |
Cavetto Room |
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SESSION #4-5
Assessing Participant Attitudes toward Ambush Marketing
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McKelvey, Steve,
U. of Massachusetts Amherst
Dennis Sandler,
Pace U. |
Campanile Room |
Policing the Beach:Minimizing the Impact of Ambush Marketing at Beach Volleyball, Athens 2004 |
Charbonneau, Jan, Massey U.,
New Zealand
Andrew Hercus, Christchurch College of Education, NZ
Ron Garland,
Waikato U.,
New Zealand |
Campanile Room |
Effectiveness of Ambush Marketing: Consumers’ Recall, Recognition, and Purchase Intention of Brands During the NCAA Men’s Basketball March Madness |
Byon, KunWung,
U.F.
Brian Crow, SRU
Robert Ammon, SRU
Catriona Higgs, SRU
James Zhang, U.F. |
Campanile Room |