SESSION #3-1

The Effect of Physical Environment for Ski Resort on the Consumers’ Satisfaction and Behavioral Intention

Kim, Kyoungtae,
Florida State U.

The influence of convenience on customer satisfaction and behavioral intentions

Naeger, Dylan,
U. of Louisville

T. Christopher Greenwell,
U. of Louisville

Relationships between Service Quality, Customer Satisfaction and Repurchase Intention in Korean Private Golf Courses

Lough, Nancy,
U. of New Mexico

SESSION #3-2

Affective intensity and sponsorship identification

Wakefield, Kirk,
Baylor U.

Gregg Bennett,
Texas A&M U.

Visual Ethnography of On-site Sport Sponsorship Activation: LG Action Sports Championship

Choi, J. Andrew,
U. of Northern Colorado

David K. Stotlar,
U. of Northern Colorado

Park Sung Bae,
Saint Leo U.

The Impact of Sponsorship Communication on Consumer Response

Manion, Michael,
U. of Wisconsin Parkside

Arne Barez,
U. of Wisconsin Parkside

Kristi Schoepfer,
U. of Wisconsin Parkside

SESSION #3-3

Revitalizing the U. of Pittsburgh Athletic Brand (1995-2004)-A Case Study

Earle, James,
U. of Pittsburgh

David Synowka,
Robert Morris U.

Scott Branvold,
Robert Morris U.

Metamorphosis of a Collegiate Athletic Brand

Easter, Beth,
Southeast Missouri State U.

Donald Kaverman,
Southeast Missouri State U.

Edward Leoni,
Southeast Missouri State U.

Judy Wiles,
Southeast Missouri State U.

How to revive a brand in professional sports: The case of the Montréal Alouettes of the Canadian Football League

Richelieu, André,
Université Laval

SESSION #3-4

Enterprise Sport Marketing Management

Schwarz, Eric,
Daniel Webster College

Marketing Management in Sport Events: a Resource Based-View of Roland Garros and French ATP tournaments

Maltese, Lionel,
IAE Aix en Provence - Université (France)

Outsourced marketing in Division I athletics: the companies’ perspectives

SESSION #3-5

An analysis of Super Bowl ticket distribution policies and procedures and the impact on season ticket holders

Trends in Behaviors of Renewing Season Ticket Holders In An NBA Arena Relocation Process

Variable Tickets and Its Effects on the National Basketball Association