Friday, November 11th, 2005
7:45am - 9:00am

Academic Sessions #1-1 to #1-5
Description: Presenters:
Room
#
SESSION #1-1

The Impact of Brand Connection on Spending and Length of Being a Fan: The Moderating Role of Mystique

Donavan, Todd,
Colorado State U.

Cumisky, Kevin,
Oklahoma State U.

Xavier Room

Spectators' post-game mood in a losing game: Interaction between Team Identification and Pre-game Mood

Kwon, Harry,
Florida State U.

Xavier Room

The Relationship Between Team Identification and Media and Merchandise Consumption Among Collegiate Football Fans

Andrew, Damon,
U. of Louisville

Jeffrey James,
Florida State U.

Sam Todd,
Georgia Southern
Xavier Room

SESSION #1-2

Strategic Alliances in the Sports Industry: A Case Review of Reebok International and the NFL 		Hecox, Mark,
Southern New Hampshire U.
Delores Room

Identifying Opportunities for Leveraging Activities with Corporate Sponsors of the LPGA

Lough, Nancy,
U. of New Mexico

Perry Cohen,
U. of New Mexico
Delores Room

NASCAR Sponsorship Effectiveness: The Facts Behind the Myth

 DeGaris, Larry,
James Madison U.
Delores Room

SESSION #1-3

Driving Your Brand at 200 MPH: A Case Study of the Successful Marketing and Sponsorship Strategies Powering a NASCAR Busch Series Team

DePerno, Daniel,
State U. of New York at Cortland

David Snyder,
State U. of New York at Cortland

Lisa Scherer,
State U. of New York at Cortland
Colonnade Room

Sand, sun and athletes: Selling Beach Volleyball to Spectators and Media at The Olympics

Charbonneau, Jan,
Massey U., Palmerston North, New Zealand

Andrew Hercus,
Christchurch College of Education, Christchurch New Zealand
Colonnade Room

Leveraging the Olympic Brand by Reconciling Corporate and Consumers’ Views

Seguin, Benoit,
U. of Ottawa

André Richelieu,
Université Laval

Mark Lyberger,
Kent State U.

Larry McCarthy,
Université Laval
Colonnade Room
SESSION #1-4

Proposing the Biggest Participatory Sports Website in the United States to Bring Sport Back to Its Roots: Play and Have Fun

Zhang, Mark,
United States Sports Academy

Andrew Schellhase,
United States Sports Academy

Lou Marciani,
U. of Southern Mississippi

Conrad Smith,
United States Sports Academy

Dan Drane,
U. S. Mississippi
Cavetto Room

Assessing Sport Spectators’ Perception of Web Quality: A Conceptual Model

Ko, Yong Jae,
Washington State U.

Youngjin Hur,
Washington State U.
Cavetto Room

An Analysis of Team Website Content and College Choice Factors of NCAA Division III Cross Country Runners

 Finley, Peter,
Nova Southeastern U.
Cavetto Room

SESSION #1-5

A Best Practice Case Study: Monarchs Care Foundation - How the AHL Affiliate of the Los Angeles Kings Excels at Cause-Related Marketing

Blais, Douglas, S.
New Hampshire U.

Cheryl Abbott,
Manchester Monarchs
Campanile Room

Corporate Social Responsibility: Its Roles and Consequences in Sport Business

Kim, Jong-Chae,
Florida State U.

Tae-Wook Chung,
Florida State U.

Aubrey Kent,
Florida State U.
Campanile Room

Nike's Corporate Interest Lives Strong: A Case of Cause-Related Marketing and Leveraging

McGlone, Colleen,
U. of New Mexico

Nathan Martin,
U. of New Mexico
Campanile Room