Dr. Brenda G. Pitts is currently Professor and Director of Sport Management, and Director of the Sport Business Research Center at Georgia State University in Atlanta, Georgia. Previously, Dr. Pitts spent 6 years at Florida State University and 12 years at the University of Louisville. She is distinguished as the Dr. Earle F. Zeigler Scholar of 2000 and one of the first Research Fellows of the North American Society for Sport Management in 2001. Dr. Pitts is author/coauthor of four sport marketing textbooks and numerous publications and presentations, and is published in several scholarly journals such as the Journal of Sport Management, Sport Marketing Quarterly, Journal of Vacation Marketing, International Journal of Sports Marketing and Sponsorship, and the International Journal of Sport Management. She has served as a consultant in sport marketing for various sport businesses. Her international stops have included South Africa, Hong Kong, Singapore, Malaysia, Spain, France, Australia, Germany, Hungary, England, The Netherlands, Canada, Scotland, and France. Some of Dr. Pitts' service accomplishments have included: member of the committee that wrote the Sport Management Curriculum Standards (first published in 1993), served on the first Sport Management Program Review Council, Program Chair of 2 NASSM conferences, hosted the 1990 NASSM Conference and will host the 2004 conference in Atlanta, and was Council Member, President-Elect, President, and Past-President of NASSM during 1990-1995. In addition, she was an Editorial Board Member (1991-1998) and later Co-Editor-in-Chief of The Sport Management Library (1998-00), a project that has produced 14 textbooks in sport management since 1991 and has another 3 in development. On the more fun side of life, she is always playing sports, more recently soccer, golf, boating, volleyball, jogging, tennis and softball.