The 2005 season marks Derrick Hall’s first year as Senior Vice President of Communications for the Arizona Diamondbacks, a position he was appointed to on May 23. He is responsible for all team communications, public relations and crisis communications, and oversees the departments of media relations, corporate communications and publicity, community affairs, broadcasting, training centers and camps, publications, and game operations and entertainment.
Before returning to baseball, Hall made a Fortune 500 stop as Senior Vice President of Corporate Communications for KB Home. In that position, he was responsible for all external communications, public relations, crisis communications and regional and national media efforts. He is credited for increasing the brand awareness of the nation’s fifth largest homebuilder by seeking and achieving feature coverage in such mainstream outlets as Newsweek, BusinessWeek, Time, Life, U.S. News & World Report, Money, Access Hollywood, Extreme Makeover Home Edition, USA Today, and the Wall Street Journal. He transformed the Corporate Communications department by creating an internal public relations agency that employs individual directors in each of the KB Home divisions who reported to Hall and his Directors of Corporate Communications.
Prior to joining KB Home with the newly created position, Hall was Senior Vice President of Communications for the Los Angeles Dodgers, a position he had held since December of 1999. He is recognized for reuniting Fernando Valenzuela with the Los Angeles Dodgers after hiring him as an announcer for the team’s Spanish radio broadcasts in 2003. Considered an industry-wide specialist in strategic public relations, Hall spent a great deal of time with image building, media training, brand promoting, proactive pitching, and crisis management, and continues to teach sports public relations at the University of Southern California. His reputation allowed him to assist other local teams, organizations from the other sports, sports agents, and professional athletes with their public relations issues, needs, and strategies.
Hall originally joined the Dodgers in 1992 and worked in several capacities for the club’s Single-A Florida State League affiliate in Vero Beach, FL. In addition to his numerous spring training and Single-A season duties, Hall added the position of Arizona Instructional League Business Manager to his baseball experience. He moved to Los Angeles in May 1994 to join the Publicity Department, initially as Assistant Director and later as Director, and remained with the ballclub until January 1999. As Director, Publicity, Hall coordinated all public relations efforts during the sale of the ballclub from the O’Malley family to the FOX Group in 1998.
Hall left the Dodgers in January 1999 to become the host of a three-hour morning talk show on XTRA Sports 1150 AM, then the Dodgers’ flagship station. In addition to his early-morning routine, Hall hosted the pregame show, “Dodger Game Day” on 1150 AM when the team played at home. He also was in front of the camera as a fill-in sports anchor at KNBC-TV Channel 4 in Los Angeles beginning in August 1999, a position he relinquished upon accepting the job with the Dodgers.
The Los Angeles native received a bachelor's degree from Arizona State University in broadcasting and journalism and a master's degree from Ohio University in sports administration. Upon undergraduate completion, Hall assumed an assistant editor role for a city magazine in Las Vegas. In 2002, Hall was inducted into the ASU Walter Cronkite School of Journalism and Mass Communication Alumni Hall of Fame and in early 2003 was awarded the ASU Young Alumni Achievement Award, the highest honor given to an alumnus. In addition, he was awarded the “High Five” award by the Southern California Sports Broadcasters in February of 2004, the “Man of the Year” award by People for Parks in October of 2004, and was inducted into the Southern California Jewish Sports Hall of Fame in June of 2004.
He serves on the Board of Directors for the Greater Phoenix Chamber of Commerce, serves on ad hoc committees for the ASU Alumni Association and ASU Athletic Director, and serves on the Strategic Marketing Committee for Phoenix Children’s Hospital. He served on the Board of Directors for several Los Angeles groups and charities, including the Los Angeles Economic Development Corporation, the Public Home Builders Council of America, the Southern California Sports Broadcasters Association, the Southern California Chapter of the 65 Roses Cystic Fibrosis Foundation, the Professional Baseball Scout Foundation, “People for Parks,” the Southern California Professional Golfers Association (SCPGA), the March of Dimes Communications Committee and the Baseball Advisory Committee for the ASU athletic department.
Hall and his wife, Amy, have three children, Logan, Hayden and Kylie. |